---
type: "Case Study"
title: "eMAG case study: Kids, from zero to ~140 campaign orders"
description: "Launching a Kids account on eMAG: from zero to about 140 campaign orders a month in five months, ~8 % ACOS, ~140 RON basket. Anonymised client."
resource: "https://harta.agency/en/case-studies/kids-start-from-scratch/"
tags: ["emag", "emag-ads", "case-study", "marketplace"]
lang: "en"
status: "stable"
headline: "From zero to about 140 campaign orders - launching an account with children's products"
generated:
  by: "process:harta-okf/1.0"
  at: "2026-09-04"
verified:
  - by: "human:m.gawanowski@harta.agency"
    at: "2026-09-29"
sources:
  - resource: "https://harta.agency/en/case-studies/kids-start-from-scratch/"
    last_modified: "2026-09-04"
stale_after: "2027-09-29"
---

Launching a Kids account on eMAG: from zero to about 140 campaign orders a month in five months, ~8 % ACOS, ~140 RON basket. Anonymised client.

# Results in brief

| Wskaźnik | Wartość |
|---|---|
| Kategoria | Dziecko |
| Rynki | eMAG Romania |
| Miesięcy danych | 5 |
| Zamówienia z kampanii, miesiąc 1 | 3 |
| Zamówienia z kampanii, najlepszy miesiąc (M5) | ~140 |
| Zamówienia z kampanii, miesiąc referencyjny (M5) | ~140 |
| ACOS (campaign cost / order value) | ~8 % |
| ROAS (order value / campaign cost) | ~13x |
| order value from Ads campaigns | ~19 tys. RON |
| average order value | ~140 RON |
| estimated turnover of the whole account | ~38-63 tys. RON |

# Orders from eMAG ADS campaigns, month by month

| month of cooperation | campaign orders |
|---|---|
| M1 | 3 |
| M2 | ~30 |
| M3 | ~40 |
| M4 | ~60 |
| M5 | ~140 |

# Methodology
- Source: the client's eMAG ADS panel (orders attributed to campaigns, cost, order value, clicks, impressions).
- Relative timeline: M1 = first month of measurement; no calendar dates, seasonality described in words.
- Reference month = last month of the series; ROAS, ACOS, average order value and order value come from it.
- ACOS (campaign cost / order value) given before ROAS - it is the metric from the eMAG ADS panel.
- Statistical data rounded for anonymisation (orders to 10-100, amounts to thousands of RON, ROAS to 0.5-1).
- Account turnover = estimate assuming that sales from eMAG ADS account for 30-50 % of the account's sales.
- Account size by the best month of the series: up to 100, 100-500, over 500 campaign orders a month; orders from eMAG markets are added up.
- Anonymised data: category, market and account size without the seller's name.
- Campaigns and catalogue: results are the effect of eMAG ADS campaigns and parallel work on product pages; we do not separate these influences in the numbers.

# Starting point

In the first month the account had three campaign orders. New offers, zero reviews, no sales history - the eMAG algorithm had nothing to learn from, and customers had no reason to trust.

The products were good and well priced, but the pages needed work: photos with dimensions, compatibility tables, descriptions answering parents' questions. Without that, advertising would have bought clicks without orders. That is why we ran the catalogue and the campaigns as one job - the result on the chart is the effect of both.

Goal: build campaign sales from zero at a pace that allows the first reviews and history to accumulate, without burning budget on products that are not ready yet.

# What we did

1. **Product pages first, advertising second** - The first weeks went into product pages: photos with dimensions, compatibility tables, descriptions written for parents' questions. Campaigns only started on finished pages.
2. **Manual campaigns for two lines** - The two lines with the highest margin and the clearest demand got separate keyword campaigns - the rest of the catalogue went into the Product & Category Targeting campaign.
3. **Bids grew together with reviews** - As long as a product had no reviews, the bid was cautious. After the first ratings conversion rose, and only then did we raise the budget - hence the gentle growth over four months and the jump in the fifth.
4. **Switching off what does not sell** - Test campaigns and automatic campaigns on weaker products were paused. In the reference month three campaigns were active, making the whole result at ~8 % ACOS.

# What this teaches

A new account scales at the pace at which reviews come in. Advertising speeds that process up, but it will not replace the first ratings - raise the budget when conversion confirms it.

In "comparison" categories the product page decides the campaign result more than the bid does. Page first, advertising second.

Three good campaigns are worth more than ten average ones - a budget focused on two lines delivered ~8 % ACOS as early as the fifth month.

# Źródło
https://harta.agency/en/case-studies/kids-start-from-scratch/

# Powiązane
- [eMAG profitability calculator - work out margin](/en/computations/emag-profitability-calculator.md)

# Wersje językowe
- [PL](/pl/company/dziecko-start-od-zera.md)
- [RO](/ro/company/copii-start-de-la-zero.md)
- [HU](/hu/company/gyerek-indulas-nullarol.md)
- [BG](/bg/company/detski-start-ot-nulata.md)