---
type: "Article"
title: "How much does it really cost to sell on eMAG? Commissions and hidden fees in 2026"
description: "The real cost of selling on eMAG: category commissions, FBE vs. FBM, returns, payments and Ads. A margin calculator and how to work out your break-even point."
resource: "https://harta.agency/en/how-much-does-it-cost-to-sell-on-emag/"
tags: ["baza-wiedzy", "emag"]
lang: "en"
status: "stable"
generated:
  by: "process:harta-okf/1.0"
  at: "2026-08-14T08:51:01+00:00"
verified:
  - by: "human:m.gawanowski@harta.agency"
    at: "2026-08-19"
sources:
  - resource: "https://harta.agency/en/how-much-does-it-cost-to-sell-on-emag/"
    last_modified: "2026-08-14"
stale_after: "2027-08-19"
---

# Streszczenie
The real cost of selling on eMAG: category commissions, FBE vs. FBM, returns, payments and Ads. A margin calculator and how to work out your break-even point.

# Treść
**Before you list your first product on eMAG, it pays to know how much actually stays in your pocket once every cost is deducted. Commission is only one element - the final margin is made up of several fees that follow fixed, predictable mechanisms. In this guide we show how to calculate the cost of selling on eMAG and how to work out your break-even point before you invest in stock.**

### Table of contents

1. [What the cost of selling on eMAG consists of](#skladniki-kosztu)
2. [The commission model - how eMAG charges commission](#model-prowizji)
3. [Additional fees - fulfilment, returns, payments, campaigns](#oplaty-dodatkowe)
4. [A sample margin calculation on a single product](#kalkulacja-marzy)
5. [How to calculate your break-even point](#break-even)
6. [Frequently asked questions](#faq)

## What the cost of selling on eMAG consists of

The cost of selling on a marketplace is not one number but the sum of several elements. If you look at commission alone, it is easy to calculate your margin far too optimistically. Before you decide to [open an eMAG seller account](https://harta.agency/rejestracja-konta-sprzedawcy-emag/), break the cost down into its parts.

- **Sales commission** - a percentage of the order value, charged after every successful transaction. It depends on the product category.
- **Logistics fees** - if you use the eMAG warehouse (FBE), storage, picking and shipping costs are added. With your own shipping (FBM) you bear the courier cost on your side.
- **Returns costs** - handling the return, taking the goods back into stock, any damage. This is a real cost that has to be priced in.
- **Payment and settlement costs** - processing transactions and paying out funds to your account.
- **Visibility spend** - eMAG Ads campaigns and taking part in promotions are an optional cost, but in competitive categories they are often necessary for an offer to sell at all.

On top of that come your own costs, which eMAG does not see: buying or making the goods, packaging, customer service, accounting and taxes. Only the sum of all of these tells you whether a given product pays off.

## The commission model - how eMAG charges commission

The main rule: commission on eMAG is charged **as a percentage of the sale value** and **depends on the product category**. There is no single rate for the whole marketplace - electronics, fashion, home and garden or health can all have different thresholds. So the first step is to check the rate for exactly the category you want to list in.

The mechanism itself is predictable and works like this:

- **Calculation base** - commission is calculated on the net price of the product. It is still worth checking how the delivery cost is treated.
- **Rate per category** - assigned to a specific branch of the category tree. eMAG commission depends on the category and usually falls between 9 and 23%.
- **When it is charged** - you pay commission after a completed sale, not for listing an offer.
- **Returns and commission** - when an order is returned, the commission is refunded.

The practical conclusion: two products at the same price can have different margins simply because they sit in different categories. Before you set a price, settle the category and its rate - otherwise you are calculating blind. If you have a broad assortment and want to compare conditions with another market, our piece [comparing Allegro and eMAG for sellers](https://harta.agency/allegro-vs-emag-porownanie-platform-marketplace-dla-sprzedawcow-2026/) can help.

## Additional fees - fulfilment, returns, payments, campaigns

Commission is the foundation, but the real cost of selling grows by several extra items. Each of them has a different mechanism and affects your margin differently.

### Fulfilment (eMAG FBE) versus your own shipping (FBM)

You have two order fulfilment models. With **FBE (Fulfilment by eMAG)** your goods sit in an eMAG warehouse and the platform handles picking, shipping and part of the returns process. In exchange you pay for storage and logistics handling. With **FBM (your own shipping)** you store and ship yourself - eMAG's fees are lower, but you take on all the logistics and its cost.

- **Storage cost** - in FBE the first 30 days of storage are completely free, after which fees are calculated based on dimensions, weight and how long products sit in the warehouse; in the FBM model these costs are entirely up to you, because you organise all the logistics and storage yourself.
- **Picking and shipping cost** - in FBE on eMAG's side, in FBM on yours (your courier contract)
- **Effect on visibility** - the fulfilment model can influence how an offer is presented to the customer. Verify this for your category.

### Returns, payments and campaigns

- **Returns** - in e-commerce a return is the norm, not the exception. Build the real return rate for your category and the cost of taking goods back into stock into your model. In the FBE model, receiving and inspecting a customer return is free, and an untouched product goes back on sale at no charge. Fees appear only when damaged goods have to be withdrawn from the warehouse, and they depend on parcel size.
- **Payments and payouts** - transaction handling plus the cycle and terms on which funds reach your account. On eMAG, funds are transferred to your bank account twice a month.
- **eMAG Ads and promotions** - campaigns work as an auction (you pay for visibility/clicks), and joining promotional events may require an additional discount on the product. This is a variable cost that you steer with your budget. How to plan a first budget is covered in our campaign material - and how to avoid overpaying to maintain your listings, in the guide on [updating offers on eMAG step by step](https://harta.agency/aktualizacja-ofert-na-emag-krok-po-kroku/).

The rule is simple: fixed fees (commission, logistics) always go into the price, while variable costs (Ads, promotions) are treated as an investment with a measurable return, not as a permanent mark-up.

## A sample margin calculation on a single product

Instead of a static table we have given you an **interactive calculator** - plug in your own numbers from your category and the margin is worked out instantly. The default values are only examples. The calculator starts from the net amount: it deducts VAT from the gross price (that is not your revenue, it is tax owed to the state) and applies commission to the net figure - which is why it shows the real result rather than plain "price minus costs". [harta_emag_kalkulator]

Note one thing: simply subtracting costs from the gross price inflates the margin, because it leaves VAT inside it - VAT you hand over to the tax office anyway. That is why the real result from the calculator is often noticeably lower than a rough mental estimate. And even that is a starting point: advertising cost (eMAG Ads) is deducted from that amount at the level of a single unit, so we always calculate it separately.

Watch the order as well: first you deduct every cost from the gross price, and only from what is left do you fund promotion and profit. The reverse order (profit first, costs later) is the most common reason a product "sells well" while the bank balance does not grow.

## How to calculate your break-even point

The break-even point is the price below which you start losing money on a product. You calculate it once and then have a hard lower limit for price negotiations and promotions.

The mechanism in three steps:

- **Step 1 - add up the fixed costs per unit.** Cost of goods, packaging, an averaged returns reserve, logistics. These are costs you incur regardless of price.
- **Step 2 - treat commission as a percentage of the price.** Commission grows with the price, so it is not a fixed amount. If commission is *p* percent, then (100 - p) percent of every unit of price is left to cover the rest.
- **Step 3 - work out the minimum price.** Break-even price = fixed costs per unit divided by (1 - the commission rate as a decimal). Plug in your actual commission figure and you have your lower limit.

A worked example (illustrative values): if fixed costs per unit are 60 RON and commission is 15%, the break-even price = 60 / (1 - 0.15) = 60 / 0.85 ≈ 70.60 RON. Below that amount every sale is a loss, above it you start earning. Add your planned Ads cost per unit and you get the real threshold at which advertising pays for itself.

It is worth doing this calculation for every product before listing it, not afterwards. If you would like to go through account setup, categories and initial pricing with someone who has done it many times, see our approach to [running sales on eMAG](https://harta.agency/emag/).

## Frequently asked questions

### How much is the commission on eMAG?
There is no single rate - commission is charged as a percentage of the sale value and depends on the product category. Rather than guessing, check the rate for exactly the category you want to list in.

### Does selling on eMAG have a fixed subscription fee?
The current settlement model for an eMAG seller account is based purely on commission from completed sales, which means there are no fixed subscription fees, account management costs or listing fees.

### Which is cheaper - FBE or your own shipping?
It depends on size, turnover and scale. FBE moves logistics to eMAG for a fee, while your own shipping means lower platform fees but all the logistics on you. Calculate both variants on a realistic volume before you choose.

### Is commission refunded when goods are returned?
When a customer returns goods, eMAG refunds the previously charged sales commission in full, cancelling the costs of that transaction.

### How do you work out whether a product pays off?
Deduct every cost from the gross price: cost of goods, commission, logistics, packaging and a returns reserve. What remains is the margin for Ads, tax and profit. Below the break-even price the product makes a loss.

## Take the next step

Want to be sure you are calculating margin on real rates rather than by eye? Take a look at our [marketplace management pricing](https://harta.agency/cennik/) or see where to start in the practical guide on [how to start selling on eMAG](https://harta.agency/emag/jak-zaczac-emag/) - we will help you work out the costs and the break-even point before you list your first product.

### What it costs in a specific category
Commission and fees are one side of the calculation; the other is the price level you actually have to fit into. We measured seven categories on eMAG.ro and the differences are large: in [garden furniture](https://harta.agency/emag/analiza-rynku-emag/meble-ogrodowe/) the median price exceeds 580 RON while only 4% of offers use platform fulfilment, whereas in [bathroom fittings](https://harta.agency/emag/analiza-rynku-emag/armatura-lazienkowa/) 86% of the competition sits in FBE and sets the expected delivery time. In [car accessories](https://harta.agency/emag/analiza-rynku-emag/akcesoria-samochodowe/) a typical offer carries two reviews. Every category states its sample size and measurement date - the full set is on the [eMAG market analysis](https://harta.agency/emag/analiza-rynku-emag/) page.

# Kategorie
- Baza wiedzy
- eMAG

# Źródło
https://harta.agency/en/how-much-does-it-cost-to-sell-on-emag/