--- type: "Marketplace" title: "Selling on eMAG - Romania, Bulgaria, Hungary" description: "Professional eMAG Marketplace account management. ADS campaigns, product listings, audits and consulting. Enter the Romanian market with Harta." resource: "https://harta.agency/en/emag/" tags: ["emag", "rumunia", "wegry", "bulgaria"] lang: "en" status: "stable" headline: "Central and Eastern Europe's e-commerce leader" generated: by: "process:harta-okf/1.0" at: "2026-08-19T18:40:03+00:00" verified: - by: "human:m.gawanowski@harta.agency" at: "2026-08-19" sources: - resource: "https://harta.agency/en/emag/" last_modified: "2026-08-19" stale_after: "2027-08-19" --- We help international brands enter eMAG in Romania, Bulgaria and Hungary and scale their sales there - without the usual expansion mistakes. Below we walk you through what makes eMAG Marketplace tick and the role it plays on the Romanian market. ## Measured eMAG.ro categories Before deciding on your range, look at hard numbers from specific categories: price levels, depth of competition and the share of offers in FBE. Every measurement states its sample and date. ## Romania - an e-commerce market with huge potential - Romania is a country with spectacular economic growth, especially in e-commerce. It currently ranks 3rd by e-commerce market value in the CEE region (Central and Eastern Europe), behind Poland and the Czech Republic. - In 2025, the Romanian B2C e-commerce market was estimated at around 12.8 billion EUR, up roughly 10% year on year from 11.7 billion EUR in 2024. The sector's share of GDP rose from 3.4% to 3.5%, an increase of 0.1 percentage points. ## What is eMAG Marketplace and how does it work? - eMAG.ro is the largest marketplace in Romania and one of the e-commerce leaders in Central and Eastern Europe. The company started out in 2001. eMAG is a trade name; the marketplace itself is owned by Dante International, a joint-stock company headquartered in Bucharest. The platform is also available on the Bulgarian and Hungarian markets. - eMAG also owns Fashion Days, a marketplace focused on fashion and lifestyle products. - eMAG originally focused on selling electronics, but has since grown into every category. Physical eMAG showrooms still operate across Romania, where you can buy electronics or collect your orders in person. - Fashion Days was acquired by eMAG to widen its offering in the fashion segment. - The two platforms work together - eMAG customers can order products from Fashion Days and the other way round. - Fashion Days also runs as a marketplace - other companies can sell fashion-related products there, provided they meet set quality standards. ## eMAG in numbers - **11.1bn** - RON - eMAG group revenue (FY 2025, +8.8% YoY) - **3.2bn** - RON - investment in infrastructure and technology (2021-2024) - **~64,000** - active sellers (RO + BG + HU) - **986m** - RON - Black Friday 2025 sales (702 thousand customers) ## Easybox and eMAG deliveries in Romania In 2025, almost two thirds of orders placed on eMAG in Romania were routed to easybox lockers. That works out at a share of roughly **65-66%**. SAMEDAY keeps building out the locker network at pace. In 2025 the company planned to roll out **1,200 new easyboxes** in Romania, which averaged out at around 100 lockers a month. The expansion is no longer limited to large housing estates and the biggest cities. SAMEDAY's plans now also cover small towns and municipalities with fewer than 2,000 residents. Lockers go mainly into easily accessible, busy and highly visible spots - among them retail sites, residential estates and new development projects. - **6 000+** - Easybox lockers in Romania (April 2026) - **8 000+** - lockers across the CEE region (RO + HU + BG) ## How can we help you? We guide you through the whole of selling on eMAG - from launch to scaling. ### [eMAG agency](/en/emag-account-management/) We run your seller account: catalogue, pricing, campaigns and account health. Ongoing management instead of one-off advice. ### [How to start?](/en/emag/how-to-start-on-emag/) Find out how to start selling on eMAG - registration, requirements, first steps. ### [eMAG Ads campaigns](/en/emag/emag-ads-campaigns/) We build ad campaigns that work - lifting sales and brand visibility. ### [Adding listings](/en/emag/emag-product-listing/) We add and optimise your product listings on eMAG, professionally. ### [Account audit](/en/emag/emag-account-audit/) We review seller accounts and point out what needs fixing. ### [Market analysis](/en/emag/emag-market-analysis/) A report on the TOP 20, 50 or 100 products of a chosen category - competition, prices, reviews and a recommendation before you enter. ### [Consulting](/en/emag/emag-marketplace-consulting/) We will answer every question about eMAG Marketplace, and then some. ## Common questions about selling on eMAG We have gathered the questions we hear most often from brands planning a launch on eMAG. Not found yours? Write to us. # Powiązane - [Pytania i odpowiedzi](/en/faq/emag.md) - [eMAG profitability calculator - work out margin](/en/computations/emag-profitability-calculator.md) # Wersje językowe - [PL](/pl/markets/emag.md) - [RO](/ro/markets/emag.md)