---
type: "Service"
title: "eMAG.ro market analysis - TOP products report"
description: "Order an eMAG.ro market analysis: 20, 50 or 100 products from one category - 5 rankings, listing quality scores and a strategic recommendation."
resource: "https://harta.agency/en/emag/emag-market-analysis/"
tags: ["emag"]
lang: "en"
status: "stable"
headline: "eMAG.ro market analysis for a chosen category"
generated:
  by: "process:harta-okf/1.0"
  at: "2026-08-23T10:07:02+00:00"
verified:
  - by: "human:m.gawanowski@harta.agency"
    at: "2026-08-19"
sources:
  - resource: "https://harta.agency/en/emag/emag-market-analysis/"
    last_modified: "2026-08-23"
stale_after: "2027-08-19"
---

**Before you enter a category, find out who already sells there and on what terms.** We collect data from public eMAG.ro listings sorted five ways, score the quality of competitor listings and turn it into a decision: which price bracket to enter, what visibility actually requires and where a gap is still open.

## Selling on eMAG with no secrets
- A market analysis is a report about one category on eMAG.ro: who sells there, at what prices, with how many reviews and how well the listings are prepared. It is not an audit of your account - we look at the category from the outside, exactly as the shopper and the eMAG algorithm see it.
- The data comes from public category listings sorted five ways: by relevance, number of reviews, discount percentage and price - highest first and lowest first. That way the report shows both what eMAG promotes organically and what actually sells thanks to reviews or price.
- You receive the report as a ready document to read in the browser - with tables, listing images, quality scores and an analyst comment under every ranking.

## What the report contains
Every analysis follows the same structure - only the category and the number of products change.

### Market summary
Average and median price, price range, competition level, leading brands and the share of FBE listings - the whole category in a few numbers.

### TOP by relevance
The products eMAG shows first with no sorting applied. The closest picture of what the algorithm considers a good fit for the category.

### TOP by number of reviews
Listings with the most reviews. They show how much social proof you need before you count in this category.

### TOP by discount percentage
Who cuts prices and how deep. You can see whether the category runs on promotions or discounts change nothing without reviews.

### Ranking by highest price
The top shelf of the category - the brands, materials and presentation used to justify a higher price.

### Ranking by lowest price
The price floor below which the fight is about price alone. The reference point for your margin.

## What we show for every product
- Image, full listing title and brand - exactly as the shopper sees them in the listing.
- Price in RON and the number of reviews the listing has collected.
- A 1-5 score for four parts of the listing: images, description, branding and completeness of product attributes.
- The FBE flag (Fulfillment by eMAG) - whether that competitor handed logistics over to the platform.
- Product attributes: colour, material, model and style - the basis for comparing assortments.
- An analyst comment under every ranking: what the data means for entering the category.
All data comes from publicly available eMAG.ro listings on the day the analysis is produced.

## A report written for your company, not a generic market overview
If you share details about your offer in the form, we compare the rankings with your situation and close the report with a strategic recommendation.

### Your price bracket against the market
We check where your price lands in the category - in the crowded middle, below the price floor or in the premium segment.

### Priorities for the start
An ordered list of actions: what to do from day one, what takes months to build and what is a waste of budget at this stage.

### What to avoid
We point out the moves that do not work in this specific category - deep discounts without a review base, for example.
Company details are optional. Without them you still get the full market analysis, only without the recommendation part written for your assortment.

## What a finished analysis looks like
The report is not a data dump - under every ranking we write what follows from it. Below is a preview of the report's typical cards, using figures from the Perfumes category.
- **exec_title**: Market summary
- **metrics_title**: The category in numbers
- **reco_title**: Strategic recommendation
- **reco_text**: **Priority 1 - FBE from day one.** 60% of the active listings in the category use Fulfillment by eMAG, and the relevance ranking clearly rewards that flag:
- **links_title**: What the conclusions are based on:
- **prio_title**: Implementation priorities
The preview is illustrative - the client's details have been removed. Anonymised excerpts of the examples are in the section below.

## Excerpts of sample reports
Two categories, each in Polish and in Romanian: the market summary and the beginning of the first ranking. The complete set goes only to the client.
- **category**: Perfumes
- **lang**: EN
- **url**: /en/analiza-demo/en/perfumy/
- **category**: Women's trousers
- **lang**: EN
- **url**: /en/analiza-demo/en/spodnie-damskie/
- **category**: Sanitary taps
- **lang**: EN
- **url**: /en/analiza-demo/en/baterie-sanitarne/
- **category**: Soundbars
- **lang**: EN
- **url**: /en/analiza-demo/en/soundbar/
- **category**: Combined report - 4 categories
- **lang**: EN
- **url**: /en/analiza-demo/en/zbiorczy/
Open the excerpt
Excerpts open in a new tab. Data anonymised, from the day of the analysis.

## Choose the size of the analysis
The price depends on how many products the analysis covers. Every package includes all rankings and the market summary.
- **name**: 20 products
- **target**: A first look at the category before you decide to enter.
- **price**: PLN 350
- **period**: net / report
- **scope**: 20
- **name**: 50 products
- **target**: Enough coverage for most categories.
- **price**: PLN 550
- **period**: net / report
- **featured**: 1
- **scope**: 50
- **name**: 100 products
- **target**: Broad categories where 50 positions are not enough.
- **price**: PLN 850
- **period**: net / report
- **scope**: 100
- **name**: Custom scope
- **target**: More products, several categories or a recurring refresh.
- **price**: Quote
- **period**: on request
- **scope**: custom
Net prices per report. We confirm the scope by e-mail before starting work - you pay nothing upfront.

## Ordering several categories? The combined report comes free
A single report tells you what a category looks like. The combined report puts every category you ordered side by side and answers which one to start with.
- **Comparison table** - average price, price range and level of competition for every category in one place.
- **Entry verdict** - a clear recommendation per category: go in, test with a small batch, or skip it.
- **Potential and the axis of advantage** - whether the category is won on brand or price, bundles or single units, design or function.
- **One document instead of several** - the conclusions from the whole order in a single file, ready to show your board.

## Combined category table
- Category
- Avg. price
- Competition
- Recommendation
- **cat**: Women's trousers
- **price**: 124.99 RON
- **comp**: low
- **verdict**: YES
- **tone**: yes
- **cat**: Perfumes
- **price**: 89.75 RON
- **comp**: low
- **verdict**: TEST A SMALL BATCH
- **tone**: test
- **cat**: Sanitary taps
- **price**: 106.87 RON
- **comp**: medium
- **verdict**: TEST A SMALL BATCH
- **tone**: test
- **cat**: Soundbars
- **price**: 1239.67 RON
- **comp**: low
- **verdict**: NO
- **tone**: no
Example based on four real eMAG.ro categories.
We add the combined report at no extra cost to every order covering at least {min} categories.
- **label**: See a sample of the combined report
- **url**: /en/analiza-demo/en/zbiorczy/

### 03. You pay for the order
You pay securely online (card - processed by Stripe) and we start working on your order right away. A custom scope is quoted by e-mail first.

## How to order an analysis
Four steps from the form to a finished report.

### 01. Choose the scope
You decide how many products the analysis covers: 20, 50, 100 or a scope agreed individually.

### 02. Send the form
You give us the eMAG.ro category link or the category name, the report language and - optionally - details about your offer.

### 03. We confirm the scope
We reply within one business day: category, price and deadline confirmed. Only then do we start the work.

### 04. You receive the report
You get a ready document to read in the browser. We can walk through the conclusions in a short call.

## When a market analysis makes sense
- You are considering eMAG.ro and want to make a well-informed decision before the first listing goes live.
- You already sell on eMAG and plan to extend your assortment into a new category.
- You are looking for a category with a real gap, not one where only the lowest price wins.
- You need independent material for a budget decision or a conversation with the board.
- You have listings on eMAG but do not know why competitors sell better at a similar price.

## What we have already analysed
Analyses of selected eMAG.ro categories: price levels, depth of competition and the share of offers in FBE. Your category works the same way - only the numbers differ.
Category
Share of offers in FBE
Median price
The same seven categories, ordered by the logistics bar. The spread is twentyfold: where almost nobody uses platform fulfilment, shipping yourself is not a disadvantage - where almost everybody does, it has to be compensated for. Click a category for the full set of figures.
See the data
Each of these analyses describes a category as a whole. Where your range lands in it, and which competing offers are poorly prepared, is what the full analysis shows.

### How do you check whether an eMAG category is already saturated?
By three signals read together: how many reviews the offers at the top of the listing carry (a high median means a new offer will take a long time to catch up), the share of offers in FBE (a high share raises the delivery-time bar) and how wide the price range is (a narrow range usually means competition on price alone). Only all three together say whether there is still room - a single indicator taken alone is misleading.

### Can you see how much the competition sells on eMAG?
Not directly - eMAG does not publish other sellers sales figures, and anyone claiming otherwise is estimating. We work with what is public and verifiable: review counts, position across listing sortings, price levels, presence in FBE and how well each offer is prepared. That is enough for an entry decision, but we call it what it is - demand signals, not sales numbers.

### What sells on eMAG.ro and where do you start choosing a category?
Start with what you already hold in stock and can ship reliably - sourcing new inventory for an unknown market is the most expensive way to run a test. Then check whether there is room to play: whether the top of the listing is held by global brands and the platform own retail offer, or rather by third-party sellers without recognisable brands. The second situation is a real opening for a well-prepared offer.

### What is the difference between market analysis and competitor analysis?
Competitor analysis answers how a handful of chosen sellers are doing. Market analysis looks at the whole category: price distribution, depth of competition, how visibility is built and the quality of the offers at the top. An enter-or-not decision needs the second picture - otherwise it is easy to copy a seller who is struggling themselves.

### What does entering a new category on eMAG cost?
Beyond the cost of goods there is the sales commission, logistics, returns handling and the budget for the first campaigns, plus compliance obligations in some categories. The full calculation for a specific product is done in the [eMAG profitability calculator](/en/emag-profitability-calculator/).

## Frequently asked questions about the market analysis
Fill in the form - we confirm the scope, price and deadline within one business day. You pay nothing before that confirmation.
Fill in the form and pay for the order online - we start working as soon as the payment is confirmed. For a custom scope we first send a quote, and you pay nothing until you accept it.

## Order form
Fields marked with an asterisk are required. Company details can be added later.
- **f_name**: Name and company
- **ph_name**: Full name / company
- **f_email**: E-mail
- **ph_email**: Your e-mail
- **f_phone**: Phone
- **ph_phone**: Phone (optional)
- **f_nip**: VAT ID (for the invoice)
- **ph_nip**: Number only, without prefix
- **f_target**: eMAG.ro category
- **ph_target**: Link to the eMAG.ro category or the category name
- **f_scope**: Size of the analysis
- **opt_20**: 20 products
- **opt_50**: 50 products
- **opt_100**: 100 products
- **opt_custom**: Custom scope - request a quote
- **f_items**: Categories to analyse
- **items_lead**: We analyse each category separately, at the scope you choose for it.
- **item_legend_fmt**: Category %s
- **item_add**: Add another category
- **item_del**: Remove
- **item_del_sr_fmt**: category %s
- **item_added_fmt**: Category {n} added. Items in the order: {ile}.
- **item_removed_fmt**: Category {n} removed. Items in the order: {ile}.
- **item_max_note**: That is the maximum in one order: {max} categories. We will quote anything larger individually.
- **err_dup**: This category is already in the order.
- **sum_items_lbl**: Items
- **sum_bundle_lbl**: Combined report
- **sum_bundle_val**: FREE
- **sum_bundle_note**: From {min} categories up we add the combined report for free: every category in one table, plus the verdict on which one to enter first.
- **bundle_hint**: Add one more category and the combined report comes free.
- **sum_quote_mixed**: The order includes a custom scope, so we quote the whole of it by e-mail - you pay nothing now.
- **pay_item_fmt**: eMAG market analysis - %s products
- **pay_desc_fmt**: eMAG market analysis - categories: {ile} - order #{nr}
- **inv_item_fmt**: eMAG market analysis - %s products
- **inv_item_multi_fmt**: eMAG market analysis - categories: {ile}
- **mail_paid_bundle**: We are adding the combined report at no extra cost: every category you ordered in a single table, with an assessment of which one is worth entering first.
- **mail_delivery_pack**: The reports are in the attached ZIP archive. If the attachment does not arrive, you can also download them from the link below for 30 days.
- **mail_delivery_link_only**: Your reports are ready. The archive was too large to attach, so you can download it from the link below - it works for 30 days.
- **f_lang**: Report language
- **opt_pl**: Polish (PL)
- **opt_ro**: Romanian (RO)
- **opt_en**: English (EN)
- **f_bill**: Billing address
- **f_street**: Street and number
- **ph_street**: e.g. Main Street 12
- **f_postcode**: Postcode
- **ph_postcode**: e.g. 00-001
- **f_city**: City
- **ph_city**: e.g. Warsaw
- **f_country**: Country
- **opt_country_other**: Other country - we will fill it in on the invoice
- **bill_note**: Needed to issue the invoice. You can skip it when only requesting a quote.
- **f_firm**: About your company (optional)
- **ph_firm**: Assortment, price bracket, brand, current eMAG sales - for the personalised recommendation
- **consent**: I agree to the processing of my data in order to handle the order, in line with the [Privacy policy](/en/privacy-policy/).
- **terms**: I accept the [terms](/en/terms-and-conditions/) and request that performance starts immediately after payment.
- **step_1**: Order details
- **step_2**: Online payment
- **step_3**: Report by e-mail
- **sum_title**: Your order
- **sum_scope_lbl**: Size of the analysis
- **sum_net_lbl**: Net price
- **sum_vat_lbl**: VAT (23%)
- **sum_price_lbl**: To pay
- **sum_time_lbl**: Delivery
- **sum_time_val**: within {dni} business days of payment
- **sum_vat_rc**: Reverse charge - EU VAT ID confirmed in VIES, you pay the net amount without Polish VAT. We issue the invoice after payment.
- **sum_vat_down**: We could not confirm the EU VAT ID in VIES right now - VAT is added to the net price.
- **sum_quote**: Individual quote - we reply within one business day, payment only after you accept it.
- **btn_pay_fmt**: Order and pay %s
- **submit_pay**: Order and pay
- **submit_quote**: Send a quote request
- **sending**: Sending…
- **pay_note**: After clicking you will be redirected to a secure online payment (card - processed by Stripe).
- **ok_paid**: Thank you! Payment accepted - a confirmation is on its way to your e-mail. We deliver the report within {dni} business days.
- **ok_quote**: Thank you! Your request has arrived - we will send the quote to your e-mail within one business day.
- **cancel_note**: The payment was interrupted - no order was placed. You can try again.
- **err**: We could not process the request. Try again or write to kontakt@harta.agency.
- **mail_paid_sub**: Order confirmation - eMAG market analysis
- **mail_paid_txt**: Thank you for ordering and paying for the eMAG market analysis. We will prepare the report and send it to this address within {dni} business days.
- **mail_quote_sub**: Quote request - eMAG market analysis
- **mail_quote_txt**: Thank you for your enquiry about a custom scope of the eMAG market analysis. We will send the quote within one business day.
- **mail_invoice_sub**: Invoice for your eMAG market analysis
- **mail_invoice_txt**: Please find attached invoice {nr} for your eMAG market analysis order. Thank you for your purchase - if you have any questions about the invoice, simply reply to this message.
- **mail_delivery_sub**: Your eMAG market analysis is ready
- **mail_delivery_txt**: Thank you for your patience - your eMAG market analysis report is ready. You will find it attached to this e-mail. If the attachment does not arrive, you can also download the report from the link below for 30 days.
- **mail_delivery_link_lbl**: Download the report
- **mail_upsell_txt**: Want to turn the findings into sales? We manage eMAG accounts end to end - from catalogue to Ads campaigns. Book a free call about working together.
- **mail_upsell_cta**: Book a call
- **mail_cart_sub**: Your analysis order is waiting to be completed
- **mail_cart_txt**: Your eMAG market analysis order has not been paid - perhaps the payment failed or something interrupted it. You can complete the order in a minute using the button below. If it is no longer relevant, simply ignore this message - we will not remind you again.
- **mail_cart_cta**: Complete the order
- **mail_follow_sub**: How are you finding the eMAG market analysis?
- **mail_follow_txt**: A week ago we sent your eMAG market analysis report. If you have questions about the findings or wonder how to implement the recommendations - we are happy to talk. We manage eMAG accounts end to end: catalogue, pricing, Ads campaigns.
- **mail_foot_company**: HARTA ONE sp. z o.o. · NIP: 8522734969 · KRS: 0001247989
- **mail_foot_contact**: kontakt@harta.agency · +48 500 460 077 · harta.agency
- **mail_foot_why**: You are receiving this message in connection with an order placed on harta.agency.
- **mail_foot_terms**: Terms and conditions
- **mail_foot_privacy**: Privacy policy
- **mail_order_no_lbl**: Order
- **mail_amount_lbl**: Amount
- **mail_inv_no_lbl**: Invoice number
- **mail_link_until_lbl**: Link valid until
- **mail_paid_lbl**: Paid
- **mail_vat_rc_lbl**: VAT
- **mail_vat_rc_val**: reverse charge - net amount
- **mail_paid_invoice_note**: We will send the invoice in a separate e-mail.
- **mail_quote_eta_lbl**: Quote
- **mail_quote_eta_val**: within 1 business day
- **mail_cart_days_note**: The order awaits payment for 30 days from placement - after that it expires.
- **mail_scope_custom**: custom scope
- **mail_xsell_txt**: Possible next steps:
- **mail_xsell_audit**: eMAG account audit
- **mail_xsell_ads**: eMAG Ads campaigns
- **mail_xsell_calc**: eMAG profitability calculator

### Thank you! Payment accepted
A confirmation is on its way to your e-mail. Below is your order summary and what happens next.


# Powiązane
- [Pytania i odpowiedzi](/en/faq/emag-market-analysis.md)
- [eMAG profitability calculator - work out margin](/en/computations/emag-profitability-calculator.md)

# Wersje językowe
- [PL](/pl/services/analiza-rynku-emag.md)
- [RO](/ro/services/analiza-pietei-emag.md)