---
type: "Service"
title: "Sell on foreign marketplaces: eMAG, Trendyol"
description: "Enter foreign marketplaces without a company abroad: platform choice (eMAG, Trendyol), account, catalogue, logistics, campaigns. 210+ accounts, 9 markets. Start with a call or a market analysis."
resource: "https://harta.agency/en/foreign-marketplaces/"
lang: "en"
status: "stable"
headline: "Selling on foreign marketplaces: e-commerce expansion into CEE markets"
generated:
  by: "process:harta-okf/1.0"
  at: "2026-10-17T17:50:02+00:00"
verified:
  - by: "human:m.gawanowski@harta.agency"
    at: "2026-09-29"
sources:
  - resource: "https://harta.agency/en/foreign-marketplaces/"
    last_modified: "2026-10-17"
stale_after: "2027-09-29"
---

Already selling in your home market and want to enter new countries? A marketplace is the cheapest way in: no company abroad, no shop built from scratch. We take you through platform and category choice, account, catalogue, logistics, campaigns and integrations - from the first decision to the first orders.

- **label**: Check a category: market analysis from 24.90 EUR net
- **url**: /en/emag/emag-market-analysis/

## The experience we work from
- **210+** - seller accounts managed
- **9** - European markets
- **5 yrs** - on European marketplaces
- **5 days** - from enquiry to audit

## When marketplace expansion makes sense
A marketplace pays off when you already have a product, sales and the readiness to adapt your range and prices to a new market. See if that is your situation.
- You have a product and sales in your home market - in your own shop, on a local marketplace, in B2B, as a manufacturer or distributor - and want to add new countries.
- You want to test a new market without a company abroad and without building a shop from scratch.
- You already sell on eMAG.ro and want to add Hungary, Bulgaria or Trendyol as a second channel.
- You run several sales channels and know that another market will not hold together without automation (OMS).
- You sell on Allegro or Empik and want someone to run those channels too - we can help, although CEE markets are our speciality.
- You have no shop or online presence yet - we also build shop platforms, but for a new market a marketplace is the cheaper first step.
If you sell as a private individual (classifieds, OLX), that is not our speciality. And one condition: recommendations on range and pricing have to be implemented - without that no marketplace will work.

## How to start selling on a marketplace abroad
- Selling through a marketplace differs from running your own shop abroad in one thing: the customer is already there. The platform provides payments, delivery, returns handling and buyer trust, while you bring the catalogue, the price and the logistics. That makes marketplace entry the fastest way to test a new market without investing in a shop, marketing and local support.
- Starting on a marketplace does not require a company abroad. You open the account on your existing company and invoice and ship from home. What decides the result happens earlier: category choice, product cards and a margin calculated after commission and logistics.

## What you need to start
- A company registered in the EU - any legal form is fine.
- An active EU VAT number.
- The ability to deliver abroad and handle returns (the customer has at least 14 days to withdraw).
- Company documents and a bank account for account verification.
- Products compliant with the platform rules and EU law - labelling, documentation, EAN codes.
- Someone who answers customer questions within the time the platform requires.
Registration details and requirements per platform: [how to start on eMAG](/en/emag/how-to-start-on-emag/), [how to start on Trendyol](/en/trendyol/how-to-start-on-trendyol/) and the guide [eMAG seller account registration step by step](/en/emag-seller-account-registration/).

## Marketplace entry step by step: six stages
This is what a marketplace launch looks like when we run it with clients - from the category decision to the first campaigns.

### 01. Category and profitability analysis
We check demand, competition and price ranges in the category (market analysis) and calculate the margin after commission, logistics and currency conversion (calculator). This is where the decision is made whether and with what to enter.

### 02. Account registration and verification
We open the seller account on your company, collect the documents and pass verification. The platform usually needs a few working days.

### 03. Catalogue: cards, translations, attributes
We build product cards to the platform requirements: titles, descriptions, attributes, images, variants and EAN codes. Translations are checked by someone who knows the market, not just by a machine.

### 04. Prices per market, logistics and returns
We set prices separately for each market, configure delivery (your own shipping or the platform fulfilment) and the returns process.

### 05. Launch and first reviews
We activate the listings and watch shipping deadlines and customer replies - the account metrics from the first weeks decide how visible your listings are.

### 06. Campaigns and scaling
Once the catalogue and metrics are in order, we switch on eMAG ADS or Trendyol ADS campaigns and extend the range or add the next market.

## Selling abroad through marketplaces: e-commerce expansion without a company or a shop
- E-commerce expansion through marketplaces is the lowest-cost way into a new market: no company to set up, no shop or brand to build from scratch, no traffic to buy in a foreign market. Exporting through a marketplace starts with an account, a catalogue and logistics - the platform provides the rest.
- Cross-border selling has its own rules, though: VAT once you pass the threshold, returns from abroad, customer service in the local language and product requirements. We set them up once, before they start generating costs. We cover the Romanian market in depth in our [Romanian e-commerce guide](/en/romanian-e-commerce-marketplace-selling-guide/) and the costs in [how much it costs to sell on eMAG](/en/how-much-does-it-cost-to-sell-on-emag/).

## Markets we work on

### [eMAG: Romania, Hungary, Bulgaria](/en/emag/)
The eMAG Cross-Border programme gives access to three countries from one account - over 36 million people. The largest marketplace in the region and our main focus.

### [Trendyol: Romania](/en/trendyol/)
The Alibaba-backed platform growing in Romania - strong in fashion, footwear and lifestyle. A good second channel next to eMAG or the first one for fashion brands.

### [Fashion Days and further channels](/en/case-studies/three-sales-channels/)
A fashion marketplace owned by eMAG. We run it as a third channel from the same catalogue - see the three-sales-channels case study.
We cover other European markets within long-term cooperation - in total we have worked on 9 markets.

## Cross-border step by step: logistics, VAT, customer service
- **Shipping from your own warehouse in the EU.** Couriers deliver to Romania quickly, including to parcel lockers, and returns come back to your warehouse.
- **Fulfilment by eMAG (FBE)** as an option: the platform takes over storage, order handling and delivery, and the customer gets fast local shipping.
- **VAT:** at first you settle VAT at your home country's rate. Once you pass 10,000 EUR of cross-border B2C sales in the EU, you move to the OSS scheme and the local rate (21% in Romania).
- **Customer service and returns** stay with the seller - we put the process in order: reply templates, deadlines, the complaints path, so the account metrics do not slip.
- **Product requirements:** we check labelling, documentation and compliance with the platform rules before publication, not after a listing gets rejected.

## Integrations and OMS
Another market means more orders, stock levels and prices to keep track of. We connect the marketplace to your system through BaseLinker, Apilo or easySales, and where standard integrations are not enough, we write our own modules. More: [automation and OMS implementations](/en/oms-automation-and-optimization/).

## Which foreign marketplace to choose? eMAG, Trendyol or another market
Which marketplace to choose is not decided by fashion but by three things: the category and how much room is left in it, the margin after commission and logistics costs, and how ready your catalogue is. Below is a comparison of the two platforms we start with most often. If you are also weighing the Polish market, read our [Allegro vs eMAG comparison](/en/allegro-vs-emag-marketplace-comparison-for-sellers-2026/).
- eMAG
- Trendyol
- **label**: Markets
- **a**: Romania, Hungary and Bulgaria from one account (Cross-Border)
- **b**: Romania
- **label**: Categories
- **a**: Broad range: home and garden, appliances, automotive, kids, electronics, beauty
- **b**: Fashion, footwear, accessories, lifestyle, home
- **label**: Commission
- **a**: Depends on the category, usually 7-25%
- **b**: Charged on the gross price, rates depend on the category
- **label**: Logistics
- **a**: Your own shipping from the EU or Fulfilment by eMAG
- **b**: Your own shipping, returns organised by the seller
- **label**: Typical mistakes at the start
- **a**: Incomplete product cards, validation errors, prices with no margin after commission
- **b**: Unverified machine translation, neglected seller scoring
- **label**: Start here if
- **a**: You have a broad range and a plan for three markets
- **b**: You sell fashion or lifestyle, or need a second channel in Romania
Trendyol rates are described in [Trendyol commissions 2026](/en/trendyol-commissions-2026/). Fashion Days and further markets are chosen after a call - depending on the category and the scale you already have.

## Five selection criteria
- **Demand and competition in the category** - the market analysis shows the listing sorted five ways: who sells, at what prices and with what reviews ([how to assess category potential](/en/how-to-assess-emag-category-potential/)).
- **Margin after commission and delivery and return costs** - calculated in the profitability calculators before the first product is listed.
- **Catalogue and translation readiness** - how many cards have to be built from scratch and how many can be carried over from current sales.
- **Logistics and returns** - delivery time, the cost of a return from abroad, the platform fulfilment option.
- **Time to the first reviews** - an account with no seller history needs patience; check where you will earn them faster.
- **label**: eMAG calculator
- **url**: /en/emag-profitability-calculator/
- **label**: Trendyol calculator
- **url**: /en/trendyol-profitability-calculator/

## What cooperation looks like when entering a new market
Three stages - the same ones we run on every account, laid out for expansion.

### 01. Account audit + needs assessment
We analyse the range, current sales, the category potential on the target market and what is missing for launch. Within 5 days of your enquiry you receive an audit with ready-to-use recommendations.

### 02. Strategy + implementation
The entry plan: platform, categories, prices per market. Then the work on the account - registration and verification (a few days), catalogue, logistics, first campaigns.

### 03. Education + scaling
We report what changed and why, train your team on the platform and add further markets or channels. The minimum cooperation period is 3 months - that is how long it realistically takes to see results.

## What we do and what it costs
We take on the whole expansion or selected areas - each tile leads to the service description.

### [Platform and category choice](/en/emag/emag-market-analysis/)
Market and competition analysis in the category, the decision on the range and starting prices.

### [Account: registration and verification](/en/emag-seller-account-registration/)
Documents, company data, seller account configuration and passing the platform verification.

### [Catalogue and translations](/en/emag/emag-product-listing/)
Product cards, attributes, images, A+ content and translations verified for the market.

### [Prices per market, logistics and returns](/en/emag-profitability-calculator/)
Profitability after commission and currency conversion, delivery and returns configuration.

### [eMAG ADS and Trendyol ADS campaigns](/en/emag/emag-ads-campaigns/)
Structure, bids, budget matched to the category season and control of the cost of sale.

### [Integrations, OMS and reports](/en/oms-automation-and-optimization/)
Stock and price synchronisation, operations automation, a monthly report with conclusions.

## The same packages as on the pricing page
Expansion to Romania, Hungary and Bulgaria is included in the Growth package. Scope and rates are refined after a call about your range.
Three billing models: subscription, success fee or a hybrid. No minimum ADS budget, one-off services possible.

### Expansion in our clients' numbers
Three accounts that went through entering a new market or channel. We give the numbers as ranges with a reference month - the rules are described in the case studies. They are run by Michał Gawanowski: 14 years on marketplaces, hands-on experience from Bucharest ([about us](/en/about-us/)).

## Read next
- **label**: Allegro vs eMAG - marketplace comparison for sellers
- **url**: /en/allegro-vs-emag-marketplace-comparison-for-sellers-2026/
- **label**: Romanian e-commerce - marketplace selling guide
- **url**: /en/romanian-e-commerce-marketplace-selling-guide/
- **label**: How to assess category potential on eMAG
- **url**: /en/how-to-assess-emag-category-potential/
- **label**: How much it costs to sell on eMAG
- **url**: /en/how-much-does-it-cost-to-sell-on-emag/
- **label**: Trendyol commissions 2026
- **url**: /en/trendyol-commissions-2026/
- **label**: eMAG seller account registration step by step
- **url**: /en/emag-seller-account-registration/

## Frequently asked questions about selling on foreign marketplaces
Tell us what you sell, where you sell today and which market you are considering. We reply on working days - with a concrete recommendation on where to start, or with an honest note that a marketplace does not make sense yet at this stage.

## Book a call about expansion
A few questions help us prepare for the call. Filling in takes a minute.


# Powiązane
- [Pytania i odpowiedzi](/en/faq/foreign-marketplaces.md)

# Wersje językowe
- [PL](/pl/services/marketplace.md)
- [RO](/ro/services/marketplace-extern.md)
- [HU](/hu/services/kulfoldi-piacterek.md)
- [BG](/bg/services/chuzhdestranni-marketpleysi.md)