--- type: "Playbook" title: "How to sell on Trendyol: seller registration and listings" description: "How to sell on Trendyol from an EU company: seller account registration, requirements, listings, logistics and the mistakes that cost most." resource: "https://harta.agency/en/trendyol/how-to-start-on-trendyol/" tags: ["trendyol", "rumunia"] lang: "en" status: "stable" headline: "How to start selling on Trendyol?" generated: by: "process:harta-okf/1.0" at: "2026-08-19T18:40:03+00:00" verified: - by: "human:m.gawanowski@harta.agency" at: "2026-08-19" sources: - resource: "https://harta.agency/en/trendyol/how-to-start-on-trendyol/" last_modified: "2026-08-19" stale_after: "2027-08-19" --- Entering Trendyol step by step - what to prepare before you register, what costs to expect, how logistics work and which mistakes to avoid at the start. ## Selling on Trendyol in a nutshell - Trendyol is a fast-growing marketplace that keeps entering new markets across Central and Eastern Europe. For EU brands, Romania can be a natural first direction for expansion and a complement to sales already running on eMAG. - In this guide we show you what to prepare before registering, what costs to expect, what the entry process looks like and what happens once the account goes live. ## Why Trendyol is worth entering ### A second channel in the same market Trendyol operates independently of eMAG - an additional source of sales to the same Romanian customers. ### More room in some categories The seller base is still building up, so visibility can be easier to win - though you also compete with foreign listings and the platform's own brands. ### Backing of Alibaba Group Trendyol is part of the Alibaba Group ecosystem and draws on the resources of a large, international e-commerce group. ### Strong position in fashion and lifestyle If you operate in these categories, Trendyol is a natural direction for expansion. ### Potential to expand into further markets Trendyol is growing its sales across Central and Eastern Europe, including Bulgaria, Greece, Czechia and Slovakia. Once the model is proven in Romania, you can put that experience and your product data to use when entering the next countries. ### Room to automate sales Trendyol supports the integration of products, orders, prices and stock levels. That lets you grow the channel without a matching increase in manual work on the account. ## What to prepare before you start selling? ### Company details and documents Have your current company registration details, the details of the people representing the company, tax information and a bank account ready. The set of documents may depend on your legal form and the market you choose. ### Product data in order You will need product names, descriptions, photos, EAN codes, brand information, variants and the attributes required in each category. ### Price and margin calculation Before the listings go live, you need to account for the marketplace commission, the cost of delivery and returns, taxes, promotions and the margin you expect. ### Delivery and returns model Before the account goes live, we settle how orders will be shipped and where customers will send returned products. ### Product compliance Products must meet the requirements in force in the European Union. Depending on the category, you may need manuals, warnings, labelling, manufacturer details or safety documentation. Product compliance also matters because of the GPSR regulation, which covers consumer products sold online and places obligations on the entities that put them on the market. ## The most common mistakes when entering Trendyol ### Registering without checking the categories Not every product range has the same potential. First we check category availability, the competition, price levels and the product attributes required. ### Copying listings straight from other marketplaces Data from eMAG or your online store is a good base, but it needs adapting to the categories, attributes and the way products are presented on Trendyol. ### Leaving out the cost of returns The price should cover not only the commission and shipping the order out, but also the risk of returns, handling the product again and the return shipment. ### Machine translation without review Unnatural titles, wrong attribute names and vague descriptions undermine the credibility of a listing and make the product harder for customers to find. ### No stock level integration Updating a larger catalogue by hand raises the risk of selling a product you do not have. At greater scale it pays to automate orders, prices and stock levels. ### Starting ads before the listings are ready Promoting incomplete or badly priced products can generate traffic without sales. First we optimise the listing, and only then do we push its visibility. Trendyol officially provides integrations covering products, orders, categories, attributes and updates to prices and stock levels, among others - most of the mistakes above can be eliminated with a good setup. ## How much does selling on Trendyol cost? Before we list products, we check whether the sales will be profitable. We do not quote a single commission rate, because the costs depend on the category, the market and the current terms on the account. Our calculation covers: - Sales commission - depends on the product category - Shipping the order to the customer - The cost of a return and the return shipment - Translations and listing preparation - Systems integration (store, ERP, OMS) - Promotions and ads on the platform - Tax differences (including VAT OSS) - Day-to-day account management ## Entering Trendyol - step by step ### 01. Potential analysis We check whether your product range makes sense on the Romanian market and in Trendyol's model - before you invest time in registration. ### 02. Registration and account verification We walk you through setting up the seller account and the platform's formal requirements. ### 03. Product pages and translations We prepare the listings for the Romanian market - descriptions, attributes and photos that meet Trendyol's requirements. ### 04. Launch and ongoing support We configure prices, logistics and account settings, then support you with day-to-day management and scaling. ## What happens once the account is live? Launching sales is the start of the work, not the end of it. Day-to-day account management covers: - Checking that listings are correct and complete - Monitoring products rejected in review - Updating prices and stock levels - Order fulfilment - Handling returns and complaints - Analysing sales and listing performance - Taking part in platform promotions and campaigns - Opening further markets step by step The Trendyol system supports multiple storefronts and the synchronisation of products, prices and stock across markets - though the availability of any given country depends on the configuration and permissions of the seller account. ## Trendyol and eMAG - how do they complement each other? eMAG Trendyol - **label**: Position in Romania - **a**: Mature marketplace - **b**: Growing channel - **label**: Competition - **a**: More active listings - **b**: More room in some categories - **label**: Strongest categories - **a**: Broad marketplace - **b**: Fashion and lifestyle above all - **label**: Strategy - **a**: Core sales channel - **b**: Diversification and extra reach Fewer sellers does not always mean less competition at product level - on Trendyol you also compete with foreign listings and the platform's own brands. That is why we always run a category analysis before entering. ## Frequently asked questions # Powiązane - [Pytania i odpowiedzi](/en/faq/how-to-start-on-trendyol.md) - [Trendyol profitability calculator - margin](/en/computations/trendyol-profitability-calculator.md) # Wersje językowe - [PL](/pl/services/jak-zaczac-trendyol.md) - [RO](/ro/services/cum-sa-incepi-pe-trendyol.md)