Cookie policy
The Controller uses cookies - IT data stored on your device (computer, smartphone, tablet) and read on each subsequent connection to the website. Cookies usually contain the name of the website, the storage time and a number identifying the browser.
Types of cookies
Two basic types of cookies are used within the website: "session" (session cookies) and "persistent" (persistent cookies). Session cookies are temporary files stored until you leave the website or close the browser. Persistent cookies are stored for the period specified in their parameters or until you delete them.
What we use cookies for
The cookies stored on your device are used by the Controller:
- for analytical purposes, i.e. to analyse traffic on the website (see the "Google Analytics, Facebook Pixel, Microsoft Clarity" section);
- in order to profile the ads displayed to groups of users with similar characteristics (e.g. age, location, browsing history).
Managing cookies
Using your browser settings, you can change your cookie preferences at any time, including blocking their use or deleting them. Consent to the use of cookies means that they will be stored on your device and that the Controller will have access to them.
If you do not consent to the use of cookies, you may refuse to accept them, change your browser settings or stop using the website.
Google Analytics, Facebook Pixel, Microsoft Clarity
The Controller uses the functionality of Google Analytics, Facebook Pixel and Microsoft Clarity. These tools make it possible to measure and optimise advertising campaigns and to build their audiences. The purpose of using them is to improve the Controller's online marketing, which constitutes its legitimate interest (Article 6(1)(f) RODO (GDPR)).
Google Analytics uses cookies in order to "remember" a user's movements on previously visited pages and during previous interactions with the website.
Facebook Pixel makes it possible to analyse the actions of visitors to the website who are at the same time logged in to Facebook, and the devices they use.
Microsoft Clarity makes it possible to analyse user behaviour on the website, which helps to better understand how the website is used and to optimise it for user experience and conversion. This tool also uses cookies (Article 6(1)(f) RODO).
The data collected by these tools may be shared with the Controller's partners - Google, Meta and Microsoft - in order to run effective advertising campaigns. If you do not want to be tracked, please do not accept cookies, change your browser settings or stop using the website.
