eMAG Marketplace

eMAG sales support in Romania, Bulgaria and Hungary

Planning to enter eMAG, or want to improve sales on an account that is already live? We help with account management, listing preparation and eMAG ADS campaigns in Romania, Bulgaria and Hungary. Choose the support that fits your company's situation - an overview of the market and the platform is below.

In short

How do you sell on eMAG from an EU company?

On eMAG Marketplace (Romania, Hungary, Bulgaria) you can sell with a company from any EU country with an active EU VAT number - without registering a business in Romania. You need a seller account, listings that meet platform requirements, logistics (your own or Fulfilment by eMAG) and eMAG ADS campaigns to make your products visible.

HARTA runs this process from account registration to ongoing eMAG account management: listings, prices, campaigns and customer service.

How we help

Choose the support that fits your situation

Each card is one situation and the service that answers it. Ongoing account management is the broadest scope - the other services can be ordered separately.

01 I want to hand account management over to an agency

eMAG agency

We run the seller account day to day: catalogue, prices, eMAG ADS campaigns, orders in the panel and account metrics. The broadest scope of cooperation - on a retainer, success fee or hybrid model.

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02 I am just starting and want to know where to begin

How to start?

Requirements for a company from another EU country, documents, selling costs, logistics and the first listings. A step-by-step guide, with the option of having us handle the launch itself.

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03 I want to assess a category before entering

Market analysis

A report on the TOP 20, 50 or 100 products of a chosen category: prices, competition, reviews and the share of offers in FBE. You know whether there is room for your goods before you publish the first listing.

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04 I have an account and need a diagnosis of the problems

Account audit

We check the account from configuration through to prices, listings, campaigns and logistics. You get a list of what is blocking sales, ordered by impact on the result - to implement yourself or with us.

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05 I need support with advertising

eMAG ADS campaigns

Campaign structure, bids, a budget matched to the category season and a report with results. We switch advertising on only on tidy listings, so the budget does not go into product pages that do not sell.

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06 I need to prepare or fix listings

Adding listings

Product pages that meet platform requirements: the right category, attributes, descriptions in Romanian, images, variants and fixing the validation errors that block publication.

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Market

Romania - an e-⁠commerce market with huge potential

Romania is a country with spectacular economic growth, especially in e-⁠commerce. It currently ranks 3rd by e-⁠commerce market value in the CEE region (Central and Eastern Europe), behind Poland and the Czech Republic.

In 2025, the Romanian B2C e-⁠commerce market was estimated at around 12.8 billion EUR, up roughly 10% year on year from 11.7 billion EUR in 2024. The sector's share of GDP rose from 3.4% to 3.5%, an increase of 0.1 percentage points.

Isometric map of Romania with marked points and parcels
Platform

What is eMAG Marketplace and how does it work?

eMAG.ro is the largest marketplace in Romania and one of the e-⁠commerce leaders in Central and Eastern Europe. The company started out in 2001. eMAG is a trade name; the marketplace itself is owned by Dante International, a joint-stock company headquartered in Bucharest. The platform is also available on the Bulgarian and Hungarian markets.

eMAG also owns Fashion Days, a marketplace focused on fashion and lifestyle products.

eMAG originally focused on selling electronics, but has since grown into every category. Physical eMAG showrooms still operate across Romania, where you can buy electronics or collect your orders in person.

  • Fashion Days was acquired by eMAG to widen its offering in the fashion segment.
  • The two platforms work together - eMAG customers can order products from Fashion Days and the other way round.
  • Fashion Days also runs as a marketplace - other companies can sell fashion-related products there, provided they meet set quality standards.
Hard numbers

eMAG in numbers

11.1bn RON - eMAG group revenue (FY 2025, +8.8% YoY)
3.2bn RON - investment in infrastructure and technology (2021-2024)
~64,000 active sellers (RO + BG + HU)
986m RON - Black Friday 2025 sales (702 thousand customers)
Logistics

Easybox and eMAG deliveries in Romania

In 2025, almost two thirds of orders placed on eMAG in Romania were routed to easybox lockers. That works out at a share of roughly 65-66%.

SAMEDAY keeps building out the locker network at pace. In 2025 the company planned to roll out 1,200 new easyboxes in Romania, which averaged out at around 100 lockers a month.

The expansion is no longer limited to large housing estates and the biggest cities. SAMEDAY's plans now also cover small towns and municipalities with fewer than 2,000 residents. Lockers go mainly into easily accessible, busy and highly visible spots - among them retail sites, residential estates and new development projects.

You can calculate the cost of delivery, returns and commission for a specific product in the eMAG profitability calculator.

6 000+ Easybox lockers in Romania (April 2026)
8 000+ lockers across the CEE region (RO + HU + BG)
FAQ

Common questions about selling on eMAG

We have gathered the questions we hear most often from brands planning a launch on eMAG. Not found yours? Write to us.

Yes. eMAG ADS campaigns, adding listings, the audit, market analysis and consulting are separate services - you can order one of them and run the rest yourself or with your own team. Ongoing account management by the agency combines these areas into one engagement, but it is not a condition for using the others.

Tell us what you sell, whether you already have an eMAG account and what the problem is. We will reply with where we would start in your situation: sometimes the guide and the calculator are enough, sometimes a category analysis, and sometimes work on the account straight away. We do not start with an audit if there is nothing to audit.

No. A company registered in any EU country is enough (any legal form), plus an EU VAT number. You sell directly from your home market, without setting up a business in Romania.

You can ship directly from your home market (plenty of carriers deliver to Romania at good rates) or use eMAG Courier and eMAG fulfilment (FBE), where the platform takes over storage and delivery. Easybox parcel lockers play a big part here. We configure returns handling in line with eMAG standards.

Registering and verifying the account usually takes a few working days. The realistic launch date depends mainly on how ready your listings and translations are - we set out the timeline for your product range after your first message, once we know how many products you want to list and in which category.

The first step is registering a seller account and having your company verified by eMAG. Next you configure your sales, delivery, returns and payment settings, and prepare your products in line with the category structure and the marketplace requirements. We can take on the entire rollout - from registering the account, through configuration, to publishing your first listings.

The exact set of documents depends on your company's legal form, but you will usually need registration documents, details of the people representing the company, a VAT number, bank account information and an ID document for the representative. Incorrect or incomplete documents can drag out the account activation process, so it pays to get them in order before you start registering.

The basic cost is the commission charged on each completed order - according to eMAG Marketplace, between 7% and 25% depending on the category (the exact rate is in the seller contract). On top of that come logistics, returns handling, eMAG ADS campaigns, listing translations and integrating eMAG with your warehouse system or online shop. Before you start, calculate the margin for a specific product in the eMAG profitability calculator, taking all of these costs into account.

Yes. Your listing should be prepared in the language of the market you sell on. That covers product names, descriptions, parameters, instructions and customer communication, among other things. Automatic translation on its own often is not enough. Content should match local wording, the way people search for products and the eMAG category structure - the visibility and conversion of the listing depend on it. You can add listings in your own language, but we do not recommend that route: it simply does not work well enough.

Agency support is especially useful when a company wants to start selling quickly, avoid mistakes while setting up the account, or bring in a larger number of products - to spec and in a short time. An experienced partner can also help with systems integration, listing optimisation, running ad campaigns and scaling sales. That way the brand does not have to learn every procedure and platform requirement on its own. If you are looking for that kind of support, see how eMAG account management by our agency works.

Not sure which scope of support to choose?

Tell us what you sell, whether you already have an eMAG account and what you need help with. We will reply with where we would start - or tell you plainly that at this stage the guide and the calculator are enough.

Describe your situation