We help international brands enter eMAG in Romania, Bulgaria and Hungary and scale their sales there - without the usual expansion mistakes. Below we walk you through what makes eMAG Marketplace tick and the role it plays on the Romanian market.
Romania is a country with spectacular economic growth, especially in e-commerce. It currently ranks 3rd by e-commerce market value in the CEE region (Central and Eastern Europe), behind Poland and the Czech Republic.
In 2025, the Romanian B2C e-commerce market was estimated at around 12.8 billion EUR, up roughly 10% year on year from 11.7 billion EUR in 2024. The sector's share of GDP rose from 3.4% to 3.5%, an increase of 0.1 percentage points.
eMAG.ro is the largest marketplace in Romania and one of the e-commerce leaders in Central and Eastern Europe. The company started out in 2001. eMAG is a trade name; the marketplace itself is owned by Dante International, a joint-stock company headquartered in Bucharest. The platform is also available on the Bulgarian and Hungarian markets.
eMAG also owns Fashion Days, a marketplace focused on fashion and lifestyle products.
eMAG originally focused on selling electronics, but has since grown into every category. Physical eMAG showrooms still operate across Romania, where you can buy electronics or collect your orders in person.
In 2025, almost two thirds of orders placed on eMAG in Romania were routed to easybox lockers. That works out at a share of roughly 65-66%.
SAMEDAY keeps building out the locker network at pace. In 2025 the company planned to roll out 1,200 new easyboxes in Romania, which averaged out at around 100 lockers a month.
The expansion is no longer limited to large housing estates and the biggest cities. SAMEDAY's plans now also cover small towns and municipalities with fewer than 2,000 residents. Lockers go mainly into easily accessible, busy and highly visible spots - among them retail sites, residential estates and new development projects.
We guide you through the whole of selling on eMAG - from launch to scaling.
We run your seller account: catalogue, pricing, campaigns and account health. Ongoing management instead of one-off advice.
Learn more 02Find out how to start selling on eMAG - registration, requirements, first steps.
Learn more 03We build ad campaigns that work - lifting sales and brand visibility.
Learn more 04We add and optimise your product listings on eMAG, professionally.
Learn more 05We review seller accounts and point out what needs fixing.
Learn more 06A report on the TOP 20, 50 or 100 products of a chosen category - competition, prices, reviews and a recommendation before you enter.
Learn more 07We will answer every question about eMAG Marketplace, and then some.
Learn moreBefore deciding on your range, look at hard numbers from specific categories: price levels, depth of competition and the share of offers in FBE. Every measurement states its sample and date.
We have gathered the questions we hear most often from brands planning a launch on eMAG. Not found yours? Write to us.
No. A company registered in any EU country is enough (any legal form), plus an EU VAT number. You sell directly from your home market, without setting up a business in Romania.
You can ship directly from your home market (plenty of carriers deliver to Romania at good rates) or use eMAG Courier and eMAG fulfilment (FBE), where the platform takes over storage and delivery. Easybox parcel lockers play a big part here. We configure returns handling in line with eMAG standards.
Registering and verifying the account usually takes a few working days. The realistic launch date depends mainly on how ready your listings and translations are - we set out a concrete timeline for your product range in the audit.
The first step is registering a seller account and having your company verified by eMAG. Next you configure your sales, delivery, returns and payment settings, and prepare your products in line with the category structure and the marketplace requirements. We can take on the entire rollout - from registering the account, through configuration, to publishing your first listings.
The exact set of documents depends on your company's legal form, but you will usually need registration documents, details of the people representing the company, a VAT number, bank account information and an ID document for the representative. Incorrect or incomplete documents can drag out the account activation process, so it pays to get them in order before you start registering.
The basic cost of selling is the commission charged on each completed order. Its level depends on, among other things, the product category. Additional costs may include logistics, returns handling, advertising on the platform, translating listings and integrating eMAG with your warehouse system or online shop. Before you start selling, it is worth building a profitability calculation that accounts for every cost.
Yes. Your listing should be prepared in the language of the market you sell on. That covers product names, descriptions, parameters, instructions and customer communication, among other things. Automatic translation on its own often is not enough. Content also needs to match local wording, the way people search for products and the eMAG category structure. Listings built this way dramatically improve your chances of selling. You can add listings in your own language, but it is a route we do not recommend - it simply does not work well enough.
Agency support is especially useful when a company wants to start selling quickly, avoid mistakes while setting up the account, or bring in a larger number of products - to spec and in a short time. An experienced partner can also help with systems integration, listing optimisation, running ad campaigns and scaling sales. That way the brand does not have to learn every procedure and platform requirement on its own.
Talk to us about your e-commerce goals. We will show you how to optimise listings effectively, grow sales and avoid costly mistakes on eMAG.
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