Trendyol - a new direction for expansion in Romania
Trendyol is the largest e-commerce platform in Turkey, developed by the Alibaba group - and one of the fastest-growing marketplaces reaching the Romanian market. We help brands enter Trendyol and sell there without costly mistakes.
Why Trendyol and why now
Trendyol built a leading position in Turkey and, for several years now, has been steadily entering the markets of Central and Eastern Europe and the Gulf. For Romanian consumers it is an increasingly recognisable platform - strong in fashion, but with a growing number of categories.
For brands already selling on eMAG it is a second, independent channel into the same hungry market. Entering while the platform is still early in its regional growth means less competition and room to build a position before others do.
What is Trendyol?
Trendyol was founded in 2010 and is today the largest marketplace in Turkey. Since 2018 its majority shareholder has been the Alibaba group, which gave the platform the capital and the technology for international expansion.
The platform started out in fashion and lifestyle; today it covers practically every category - from electronics to home and garden. The model is a marketplace, where third-party sellers list products alongside Trendyol's own brands.
How we can help you on Trendyol
We guide you through the whole of selling on Trendyol - from launch to scaling.
How to start?
Registration, requirements and your first steps on Trendyol, step by step.
Learn more 02Trendyol Ads campaigns
We build and run campaigns that increase visibility and sales.
Learn more 03Adding products
We prepare and optimise product pages for the Romanian market.
Learn more 04Account audit
We review the account and point to specific areas to improve.
Learn moreFrequently asked questions about selling on Trendyol
No. You sell on Trendyol under the cross-border model - with your company registered in the EU. We work out the formal and tax details for your product range during the audit.
eMAG is today the largest, mature marketplace in Romania. Trendyol is a younger, fast-growing channel with less competition between sellers. Being present on both gives you the most - two independent sources of sales from the same market.
The platform is strongest in fashion and lifestyle, but it is developing every category. In the audit we assess the real potential of your product range on this market.
Trendyol charges no fee for opening an account and no fixed monthly subscription. The main cost is the sales commission, and its level depends on the category and the brand. Your calculation should also allow for logistics, returns, promotions and any systems integration.
The process covers submitting the company, seller verification, account setup and product preparation. Every listing goes through Trendyol's review, which is why the category, brand, product code and variants have to be set correctly before publication. We help you through the whole process - from registration to going live.
Yes, but they usually need adapting to Trendyol's structure. The platform has its own requirements for titles, categories, parameters, product codes and photos. We migrate the data, localise the content and fill in the missing information so that the listings pass review and are properly visible.
You can fulfil orders through your own logistics model or use the delivery solutions Trendyol operates on the Romanian market. We match the model to your product sizes, order volumes, delivery costs and the way returns are handled.
Yes. Trendyol provides integration data that lets you automate order downloads and updates to prices, stock levels and listings. We help you choose an integrator or connect the platform to the system you already use, so you cut manual work and the risk of errors.
Want to enter Trendyol in Romania?
We will check the potential of your product range and take you through the whole entry process. Let's work together.
Get in touch