Account and offer analysis
We assess the results so far, product profitability, the competition and how ready the listings are for promotion.
Trendyol Ads
Trendyol Ads campaigns built for profitable sales
We increase your products' visibility on Trendyol and steer the budget to where it has the best chance of turning into sales. First we put the listings and the margins in order, then we launch campaigns, analyse the results and scale up step by step.
Campaigns where the budget works for sales
Trendyol Ads lets you promote products in search results and on listing pages. An effective campaign is not “switching on a budget”, but choosing the right products, bids and structure - so that the whole spend works for sales.
First we check whether the ads have the conditions to sell
More traffic will not help if a product has an uncompetitive price, an incomplete product page or availability problems. That is why we analyse the key elements of the offer before launching a campaign.
01
Price and margin
We calculate how much ad cost a product can carry while the sale still stays profitable.
02
Product page
We check the title, photos, description, variants and attributes. Ads bring traffic, but the quality of the offer is what decides the purchase.
03
Product competitiveness
We compare the price, the presentation and the selling terms with competing offers available on Trendyol.
04
Availability and logistics
We verify stock levels, fulfilment times and your capacity to handle a higher order volume.
05
Sales history
We analyse the results so far and point to the products with the greatest potential to scale.
06
Promotions and discounts
We check whether it is worth pairing the ads with a promotion to make the offer more attractive without losing control of the margin.
How we run campaigns
01
Profitability before scale
First we set the campaigns up to be profitable. We scale the budget only once the return is repeatable.
02
Product selection based on potential
We advertise what has real potential - we analyse the margin, competitors' prices and the quality of the product pages.
03
Decisions based on data
We base decisions on results: ROAS, cost of sale, conversion. No working in the dark.
04
Optimising the whole offer
We do not look at the ads in isolation from the product. If the problem is the price, a photo, the description or the delivery terms, we point out the changes needed outside the campaign itself.
05
Control of unprofitable spend
We catch the products that eat budget without the sales to match. We cut back their promotion, test different settings or drop them from the campaign.
06
Clear recommendations
We do not just send over a table of results. We explain what we did, what worked and what we recommend for the next period.
The order of work
Choosing products and the goal
We decide which products are worth promoting: bestsellers, new listings, seasonal products or the items with the greatest growth potential.
Preparing the listings
Before the campaign starts we point out the changes needed to prices, photos, descriptions, variants and availability.
Strategy and budget
We define how the campaigns are split, the spending limits and the ad cost level at which sales stay profitable.
Campaign launch
We configure the campaigns and start promoting the selected products in line with the agreed plan.
Optimisation and reporting
We analyse the results, adjust budgets and bids, cut unprofitable spend and set out further recommendations.
Clicks alone do not count - profitable sales do
01
Sales from ads
We check the order value generated by the promoted products.
02
Ad cost
We keep control of campaign spend and the cost of winning a sale.
03
Return on budget
We compare the value of sales against the advertising spend incurred.
04
Product conversion
We assess whether the users landing on a listing actually buy.
05
Profitability after margin
We set the advertising result against the margin, commission, discounts and the remaining costs of sale.
06
Scaling potential
We check which products keep performing once the budget goes up.
When is it worth starting Trendyol Ads campaigns?
Trendyol Ads can be a good fit when:
- you already have active, complete listings but need more visibility
- you are launching a new brand or a new product group
- you want to grow sales of your fastest-moving products
- you are getting ready for a season or a promotional push
- you run campaigns but do not know which spend pays off
- you want to put your ads in order before increasing the budget
Advertising should not be the first move when listings are incomplete, prices are uncompetitive or the order fulfilment process is not yet ready for a bigger scale. In those situations we recommend optimising the account first.
Frequently asked questions about Trendyol Ads
We match the budget to the number of products, their prices, the margin and the campaign goal. We do not impose a single minimum spend on every client. We can start with a controlled test and then raise the budget based on the results.
No. Ads increase product visibility, but the result also depends on the price, the quality of the offer, the competition, reviews, availability and delivery terms. That is why we assess how ready the products are for promotion before a campaign starts.
No. Picking products with a decent margin, a competitive offer and real sales potential usually works better. The remaining items can join the campaign once their product pages are improved or once more data has been gathered.
It depends on the budget, the number of clicks, product prices and the scale of sales so far. The first data can appear quickly, but a reliable assessment needs a sufficient number of visits and orders. We do not make significant decisions on the basis of a single day.
ROAS shows how much revenue from ad-attributed sales each unit of spent budget generated. A high ROAS on its own does not always mean profit, though - it also has to be set against the margin, commission, discounts and logistics costs.
Yes. We start with an audit of the existing structure, spend and results. We then indicate which campaigns are worth keeping, rebuilding or switching off, so as to limit data loss and needless budget burn.
Not always, but it is often the most cost-effective order. If a product page has poor photos, incomplete information or an uncompetitive price, more traffic may not turn into sales. In that case we recommend specific changes first.
The report covers the key results, the spend incurred, the sales attributed to the ads and details of the optimisations carried out. We also add recommendations on budget, products and next steps.
Check whether your products are ready for Trendyol Ads
We will analyse the offer, the margins and the results so far. We will show which products are worth promoting and what budget it is safe to start testing with.
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