Orders are handled across several panels
Your team switches between marketplace platforms, the online store, the courier system, accounting and spreadsheets.
Sales automation
We design an order management system that grows with your sales
We connect marketplace platforms, online stores, your warehouse, accounting and carriers into one orderly process. We implement an OMS, configure automation and build custom tools wherever standard integrations fall short.
Signs your sales have outgrown your current process
Stock levels cannot keep up with sales
Updates arrive late, oversold orders come in or products get blocked for no reason.
Every order takes a lot of clicks
The invoice, the label, the status change, the message to the customer and the document printing are all done by hand.
Errors grow along with order volume
Mistakes show up in products, carriers, documents, addresses or shipping statuses.
Nobody knows where an order got stuck
There is no single place that shows the status, the owner of the task and the cause of the problem.
Sales growth forces more hires
The process does not scale - every extra batch of orders creates almost proportionally more manual work.
We look for the places where technology genuinely cuts work, reduces errors or improves control over sales.
The journey of a single order
One order. More than a dozen decisions. One orderly process.
Order import
The order travels automatically from the marketplace platform or the store into one central panel.
Verification
The system checks the payment, product availability, customer details, the delivery method and any exceptions.
Documents and shipping
A carrier is selected and the label, the invoice and the warehouse documents are generated.
Picking and checks
The picker gets a product list, and barcode scanning confirms that picking and packing are correct.
Channel updates
The status, the tracking number and stock levels go back to the right marketplace platforms and to the store.
After-sales handling
Returns, complaints, cancellations and corrections go into separate, well-ordered processes.
The system handles the routine, people decide on the exceptions.
Good automation is not about pushing every order through no matter what. We handle repeatable, safe cases automatically and route the orders that need a decision to the right person.
Example exceptions:
- a missing product or a stock discrepancy
- an unusual address or delivery method
- a high-value order
- an error in the invoice or the tax data
- a product that has to ship in several parcels
- no confirmation from the marketplace platform
- a missed handling deadline
- a return that needs individual review
The result: your team does not review every order. It only deals with the ones that really need attention.
The automation maturity ladder
Not every company needs a full-blown OMS from day one. We match the level to your current scale.
Centralisation
Orders from every channel land in one panel. Stock levels and basic statuses stay in sync.
Operational automation
The system creates documents, shipments and messages on its own, and changes order statuses.
Warehouse control
We roll out warehouse locations, scanning, picking, packing checks and orderly returns.
Orchestration and custom tools
We connect the OMS with ERP, PIM, WMS and wholesalers. We add custom rules, apps, alerts and reports.
We match the right level to your current scale. We do not roll out elaborate architecture when the problem can be solved with a few well-designed rules.
The audit comes first
First we get to know your process, your sales volume, your warehouse structure and the systems you use. Only then do we pick the tool that demands the fewest compromises.
Among other things, we check:
- the marketplace platforms and countries you serve
- the number of orders and users
- the source of your stock levels
- how invoices are issued
- the carriers you use
- the picking and packing process
- your PIM and catalogue requirements
- the availability of APIs and webhooks
- the need to connect with an ERP or WMS
- the cost of running and developing it further
Systems we implement
We only recommend a specific system after the audit - matched to the scale and the specifics of your business, not the other way round.
01
Base.com - formerly BaseLinker
A comprehensive platform for multichannel selling. It works well when you need advanced automation, central order handling, marketplace, shipping, a product catalogue and warehouse processes. It offers automatic actions, shipment handling, Pick&Pack, PIM and WMS, among others.
02
Apilo
Sales channel integration and process automation. Worth considering when you need extensive price and stock synchronisation as well as warehouse and packing support. It claims over 600 integrations, advanced price management, barcode support and a Packing Assistant.
03
easySales
A platform especially worth considering for expansion in the CEE region and selling on local markets such as eMAG and Trendyol. It supports order centralisation, automation rules, document and shipment generation, and integrations with eMAG and Trendyol.
We are not tied to a single system. If your current tool can be sensibly improved, we will not propose a migration just to start the implementation from scratch.
Custom tools built to fit
We propose custom development when the solution removes a recurring cost, bridges incompatible systems or gives your company an advantage that off-the-shelf software cannot provide.
- API connectors between systems
- automatic feed cleaning and transformation
- pricing rules that account for commission, VAT, exchange rate and margin
- data validation before sending to the marketplace
- a panel for errors and rejected offers
- alerts for broken synchronisation or falling stock levels
- automatic order routing between warehouses
- custom profitability reports
- apps that support picking and packing
- files that meet the requirements of a specific market
Before we implement a system, we design the right process
01
Map of your current process
We show how the order, the product and the information flow between people and systems.
02
List of bottlenecks
We point out the tasks that generate the most manual work, delays, errors and cost.
03
Assessment of the tools you use
We check which systems to keep, which need reconfiguring and which are holding back growth.
04
Design of the target process
We describe the future order flow, the roles of your team, the automatic rules and exception handling.
05
Recommended system and integrations
We select the OMS and the connections to your store, marketplace platforms, warehouse, accounting and logistics.
06
Implementation plan
We split the project into stages and point to the changes that deliver the fastest result at the lowest risk.
How the implementation works
Audit and measurement
We map the processes, systems, roles and data sources. We establish how much work and how many errors your current model generates.
Solution design
We pick the system and design the statuses, rules, permissions, integrations and the way exceptions are handled.
Data clean-up
We verify SKUs, EANs, warehouses, offer links, stock sources and the data needed for the migration.
Configuration and development
We connect the channels, build automatic actions and create extra modules wherever they are needed.
Tests on real scenarios
We test standard orders, cancellations, stock shortages, payment errors, returns and service outages.
Pilot
We run the process on a limited scope - one chosen market, warehouse or group of orders.
Go-live and training
We move your team onto the new process, hand over the instructions and train them on the standard flow and the exceptions.
Optimisation
We analyse how the rules perform, remove redundant steps and develop the system as your sales grow.
We also design for the situations where something stops working
A marketplace, a carrier, an accounting system or an API can stop responding for a while. That is why an implementation covers not only the correct path, but also the way errors are detected and handled.
Among other things, we check:
- what happens when synchronisation breaks off
- how unfinished operations are flagged
- who receives the error alert
- whether an operation can be safely repeated
- how to avoid a duplicate document or shipment
- which manual process applies during an outage
- what permissions each user has
- where the history of changes and operations is kept
Frequently asked questions
An OMS is worth considering once orders arrive from several channels, stock is updated by hand or handling sales means working across multiple panels. There is no single minimum number of orders - what also matters is the complexity of the process and the number of products, warehouses, employees and markets.
It depends on the marketplace platforms, store, ERP, warehouse and carriers you use, and on the way your team works. During the audit we compare the available solutions and recommend the system that demands the fewest compromises and leaves room for further growth.
Not always. We first check whether your current solutions can stay in place and be connected to the OMS. We only recommend a migration when the system you use makes automation impossible, generates recurring errors or holds back sales growth.
It should not replace decisions that call for human judgement. The system takes over repeatable and predictable operations, while unusual orders, errors, complaints and exceptions are routed to the right people.
Yes. An implementation does not have to mean building the system from scratch. We analyse the existing configuration, automatic actions, integrations, statuses and product links, then remove the errors and simplify the process.
Yes. The scope of the integration can cover order import, price and stock updates, status handover, document handling and product data synchronisation, among others. The exact possibilities depend on the chosen system and on the interface the marketplace makes available.
Yes. The process can use barcode scanners to identify the order and confirm the products being packed. That reduces the risk of shipping the wrong variant or the wrong product.
A custom module makes sense when standard integrations do not cover an important process or require regular manual work. Before we start development, we check whether the problem can be solved by configuring the existing system.
Yes. We often start with one channel, one warehouse or part of the process. Once the solution is tested, we extend the automation to further markets, employees and areas of the business.
We analyse how the rules perform, the synchronisation errors and the cases that need manual intervention. We fine-tune and develop the system as your order volume, your channels and the way your company works change.
Let us design a process that can carry your sales
Book a free process audit - we will show you what can be simplified, what can be automated and how much work that wins back.
Book a free process audit