How to start?

How to start selling on Trendyol?

Entering Trendyol step by step - what to prepare before you register, what costs to expect, how logistics work and which mistakes to avoid at the start.

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Guide

Selling on Trendyol in a nutshell

Trendyol is a fast-growing marketplace that keeps entering new markets across Central and Eastern Europe. For EU brands, Romania can be a natural first direction for expansion and a complement to sales already running on eMAG.

In this guide we show you what to prepare before registering, what costs to expect, what the entry process looks like and what happens once the account goes live.

Pulpit sprzedawcy Trendyol Marketplace
Benefits

Why Trendyol is worth entering

01

A second channel in the same market

Trendyol operates independently of eMAG - an additional source of sales to the same Romanian customers.

02

More room in some categories

The seller base is still building up, so visibility can be easier to win - though you also compete with foreign listings and the platform's own brands.

03

Backing of Alibaba Group

Trendyol is part of the Alibaba Group ecosystem and draws on the resources of a large, international e-⁠commerce group.

04

Strong position in fashion and lifestyle

If you operate in these categories, Trendyol is a natural direction for expansion.

05

Potential to expand into further markets

Trendyol is growing its sales across Central and Eastern Europe, including Bulgaria, Greece, Czechia and Slovakia. Once the model is proven in Romania, you can put that experience and your product data to use when entering the next countries.

06

Room to automate sales

Trendyol supports the integration of products, orders, prices and stock levels. That lets you grow the channel without a matching increase in manual work on the account.

Requirements

What to prepare before you start selling?

01

Company details and documents

Have your current company registration details, the details of the people representing the company, tax information and a bank account ready. The set of documents may depend on your legal form and the market you choose.

02

Product data in order

You will need product names, descriptions, photos, EAN codes, brand information, variants and the attributes required in each category.

03

Price and margin calculation

Before the listings go live, you need to account for the marketplace commission, the cost of delivery and returns, taxes, promotions and the margin you expect.

04

Delivery and returns model

Before the account goes live, we settle how orders will be shipped and where customers will send returned products.

05

Product compliance

Products must meet the requirements in force in the European Union. Depending on the category, you may need manuals, warnings, labelling, manufacturer details or safety documentation.

Product compliance also matters because of the GPSR regulation, which covers consumer products sold online and places obligations on the entities that put them on the market.

What to watch for?

The most common mistakes when entering Trendyol

01

Registering without checking the categories

Not every product range has the same potential. First we check category availability, the competition, price levels and the product attributes required.

02

Copying listings straight from other marketplaces

Data from eMAG or your online store is a good base, but it needs adapting to the categories, attributes and the way products are presented on Trendyol.

03

Leaving out the cost of returns

The price should cover not only the commission and shipping the order out, but also the risk of returns, handling the product again and the return shipment.

04

Machine translation without review

Unnatural titles, wrong attribute names and vague descriptions undermine the credibility of a listing and make the product harder for customers to find.

05

No stock level integration

Updating a larger catalogue by hand raises the risk of selling a product you do not have. At greater scale it pays to automate orders, prices and stock levels.

06

Starting ads before the listings are ready

Promoting incomplete or badly priced products can generate traffic without sales. First we optimise the listing, and only then do we push its visibility.

Trendyol officially provides integrations covering products, orders, categories, attributes and updates to prices and stock levels, among others - most of the mistakes above can be eliminated with a good setup.

Costs

How much does selling on Trendyol cost?

Before we list products, we check whether the sales will be profitable. We do not quote a single commission rate, because the costs depend on the category, the market and the current terms on the account. Our calculation covers:

  • Sales commission - depends on the product category
  • Shipping the order to the customer
  • The cost of a return and the return shipment
  • Translations and listing preparation
  • Systems integration (store, ERP, OMS)
  • Promotions and ads on the platform
  • Tax differences (including VAT OSS)
  • Day-to-day account management
Process

Entering Trendyol - step by step

01

Potential analysis

We check whether your product range makes sense on the Romanian market and in Trendyol's model - before you invest time in registration.

02

Registration and account verification

We walk you through setting up the seller account and the platform's formal requirements.

03

Product pages and translations

We prepare the listings for the Romanian market - descriptions, attributes and photos that meet Trendyol's requirements.

04

Launch and ongoing support

We configure prices, logistics and account settings, then support you with day-to-day management and scaling.

After launch

What happens once the account is live?

Launching sales is the start of the work, not the end of it. Day-to-day account management covers:

  • Checking that listings are correct and complete
  • Monitoring products rejected in review
  • Updating prices and stock levels
  • Order fulfilment
  • Handling returns and complaints
  • Analysing sales and listing performance
  • Taking part in platform promotions and campaigns
  • Opening further markets step by step

The Trendyol system supports multiple storefronts and the synchronisation of products, prices and stock across markets - though the availability of any given country depends on the configuration and permissions of the seller account.

Comparison

Trendyol and eMAG - how do they complement each other?

eMAG Trendyol
Position in Romania Mature marketplace Growing channel
Competition More active listings More room in some categories
Strongest categories Broad marketplace Fashion and lifestyle above all
Strategy Core sales channel Diversification and extra reach

Fewer sellers does not always mean less competition at product level - on Trendyol you also compete with foreign listings and the platform's own brands. That is why we always run a category analysis before entering.

FAQ

Frequently asked questions

On how well your range fits the market, on the quality of your product pages and on your pricing policy. We assess all of it at the start, as part of an audit.

It depends on the number of products and the state of your data. We give you a realistic timeline once we have analysed your range.

Most often you need current company registration details, information about the people representing the business, plus tax, contact and bank details. The exact scope depends on your company's legal form and the platform's current requirements. Before registration starts, we review the documents and point out anything missing.

That depends on your entire cross-border B2C sales in the European Union and on your logistics model. When you ship goods cross-border within the EU, the common threshold of 10 000 EUR can matter: once you exceed it, VAT is as a rule settled according to the customer's country - most often through the OSS procedure. We verify every model individually.

Listings aimed at customers in Romania should be prepared in Romanian and adapted to the way products are searched for locally. We translate not only the description, but also the title, the variants, the attribute names and the information that matters when someone is making a buying decision.

Yes - your existing content, photos and product data can serve as a base. You should not copy the listings directly, though. Trendyol has its own categories, brands, attributes and publishing requirements, so every product page has to be mapped and completed accordingly.

The most common reasons are the wrong category, missing required attributes, an incorrect brand, wrong variants, incomplete photos or inconsistent data. We analyse the product statuses, fix the documentation and resubmit the listings for review.

Yes. An integration can automate pulling in orders, updating prices and stock levels, and sending product data over. We match the solution to the store, ERP, OMS or integrator you use and to the scale of sales you are planning.

How returns are handled should be settled before you start selling. The workable option depends on the carrier, the size of the products, the number of orders and the terms available for the account. We help you set up a process that is clear for the customer and viable for the seller.

Trendyol is expanding its sales into new markets, and its system allows products, prices and stock to be managed for different storefronts. Whether a specific country can be opened depends on programme availability, categories and the account configuration. We launch the base market first, then assess the next directions for expansion.

You do not have to start with the whole catalogue. Often the better move is to pick the group of products with the greatest potential, see how the market responds, and then widen the offer step by step. We set the minimum scope based on the categories, the prices and how complete your product data is.

Want to launch on Trendyol?

We will walk you through the whole process of entering the Romanian market. Book a free call.

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