Potential analysis
We check whether your product range makes sense on the Romanian market and in Trendyol's model - before you invest time in registration.
Entering Trendyol step by step - what to prepare before you register, what costs to expect, how logistics work and which mistakes to avoid at the start.
Trendyol is a fast-growing marketplace that keeps entering new markets across Central and Eastern Europe. For EU brands, Romania can be a natural first direction for expansion and a complement to sales already running on eMAG.
In this guide we show you what to prepare before registering, what costs to expect, what the entry process looks like and what happens once the account goes live.
Trendyol operates independently of eMAG - an additional source of sales to the same Romanian customers.
The seller base is still building up, so visibility can be easier to win - though you also compete with foreign listings and the platform's own brands.
Trendyol is part of the Alibaba Group ecosystem and draws on the resources of a large, international e-commerce group.
If you operate in these categories, Trendyol is a natural direction for expansion.
Trendyol is growing its sales across Central and Eastern Europe, including Bulgaria, Greece, Czechia and Slovakia. Once the model is proven in Romania, you can put that experience and your product data to use when entering the next countries.
Trendyol supports the integration of products, orders, prices and stock levels. That lets you grow the channel without a matching increase in manual work on the account.
Have your current company registration details, the details of the people representing the company, tax information and a bank account ready. The set of documents may depend on your legal form and the market you choose.
You will need product names, descriptions, photos, EAN codes, brand information, variants and the attributes required in each category.
Before the listings go live, you need to account for the marketplace commission, the cost of delivery and returns, taxes, promotions and the margin you expect.
Before the account goes live, we settle how orders will be shipped and where customers will send returned products.
Products must meet the requirements in force in the European Union. Depending on the category, you may need manuals, warnings, labelling, manufacturer details or safety documentation.
Product compliance also matters because of the GPSR regulation, which covers consumer products sold online and places obligations on the entities that put them on the market.
Not every product range has the same potential. First we check category availability, the competition, price levels and the product attributes required.
Data from eMAG or your online store is a good base, but it needs adapting to the categories, attributes and the way products are presented on Trendyol.
The price should cover not only the commission and shipping the order out, but also the risk of returns, handling the product again and the return shipment.
Unnatural titles, wrong attribute names and vague descriptions undermine the credibility of a listing and make the product harder for customers to find.
Updating a larger catalogue by hand raises the risk of selling a product you do not have. At greater scale it pays to automate orders, prices and stock levels.
Promoting incomplete or badly priced products can generate traffic without sales. First we optimise the listing, and only then do we push its visibility.
Trendyol officially provides integrations covering products, orders, categories, attributes and updates to prices and stock levels, among others - most of the mistakes above can be eliminated with a good setup.
Before we list products, we check whether the sales will be profitable. We do not quote a single commission rate, because the costs depend on the category, the market and the current terms on the account. Our calculation covers:
We check whether your product range makes sense on the Romanian market and in Trendyol's model - before you invest time in registration.
We walk you through setting up the seller account and the platform's formal requirements.
We prepare the listings for the Romanian market - descriptions, attributes and photos that meet Trendyol's requirements.
We configure prices, logistics and account settings, then support you with day-to-day management and scaling.
Launching sales is the start of the work, not the end of it. Day-to-day account management covers:
The Trendyol system supports multiple storefronts and the synchronisation of products, prices and stock across markets - though the availability of any given country depends on the configuration and permissions of the seller account.
Fewer sellers does not always mean less competition at product level - on Trendyol you also compete with foreign listings and the platform's own brands. That is why we always run a category analysis before entering.
On how well your range fits the market, on the quality of your product pages and on your pricing policy. We assess all of it at the start, as part of an audit.
It depends on the number of products and the state of your data. We give you a realistic timeline once we have analysed your range.
Most often you need current company registration details, information about the people representing the business, plus tax, contact and bank details. The exact scope depends on your company's legal form and the platform's current requirements. Before registration starts, we review the documents and point out anything missing.
That depends on your entire cross-border B2C sales in the European Union and on your logistics model. When you ship goods cross-border within the EU, the common threshold of 10 000 EUR can matter: once you exceed it, VAT is as a rule settled according to the customer's country - most often through the OSS procedure. We verify every model individually.
Listings aimed at customers in Romania should be prepared in Romanian and adapted to the way products are searched for locally. We translate not only the description, but also the title, the variants, the attribute names and the information that matters when someone is making a buying decision.
Yes - your existing content, photos and product data can serve as a base. You should not copy the listings directly, though. Trendyol has its own categories, brands, attributes and publishing requirements, so every product page has to be mapped and completed accordingly.
The most common reasons are the wrong category, missing required attributes, an incorrect brand, wrong variants, incomplete photos or inconsistent data. We analyse the product statuses, fix the documentation and resubmit the listings for review.
Yes. An integration can automate pulling in orders, updating prices and stock levels, and sending product data over. We match the solution to the store, ERP, OMS or integrator you use and to the scale of sales you are planning.
How returns are handled should be settled before you start selling. The workable option depends on the carrier, the size of the products, the number of orders and the terms available for the account. We help you set up a process that is clear for the customer and viable for the seller.
Trendyol is expanding its sales into new markets, and its system allows products, prices and stock to be managed for different storefronts. Whether a specific country can be opened depends on programme availability, categories and the account configuration. We launch the base market first, then assess the next directions for expansion.
You do not have to start with the whole catalogue. Often the better move is to pick the group of products with the greatest potential, see how the market responds, and then widen the offer step by step. We set the minimum scope based on the categories, the prices and how complete your product data is.
We will walk you through the whole process of entering the Romanian market. Book a free call.
Book a free call