A summary of the statistics and projects we have delivered for our clients.
A handful of sales statistics for the accounts we manage on eMAG. Anonymised data.
One of the accounts we manage - a recognisable brand - consistently reaches 600-700 thousand RON in monthly turnover on eMAG in Romania, with an average order value of 120-150 RON. Hungary and Bulgaria are separate results, not included in this figure. We also run Trendyol and Fashion Days for the same brand.
Three projects where we worked on product pages, catalogue order and variant families.
A Romanian lingerie and loungewear brand has been selling on eMAG for years, but its product pages were text without graphics, without size charts and with some listings retired. In three weeks we cleaned up the account technically and built a single graphic description template for all lingerie, robes, pyjamas and hoodies.
A product page we prepared for Major & Maker - a manufacturer of smart toilets with a bidet function - to sell on eMAG. Full localisation into Romanian plus sections on benefits, technology, specifications and certificates, at a standard that sets the listing apart from dry manufacturer copy.
A Romanian brand of professional nail products sells over 9,000 listings on eMAG, but the pages were plain text and almost no colour was linked into a variant family. In two weeks we built three graphic templates, described 28 products with them and linked 188 variant families across 810 listings.
Accounts we have not written a full case study for - just the numbers.
Every chart in the case studies is built from the same data and by the same rules.
The client's eMAG ADS panel: orders attributed to campaigns, cost, order value, clicks and impressions. This is not the account's total turnover - only the sales the ads brought in.
M1 is the first month of measurement for a given account, and the following months run in order. We do not give calendar dates - seasonality is described in words.
ROAS, ACOS, average order value and order value come from the last month of the series, so that all indicators describe the same period.
ACOS is campaign cost divided by order value - the metric you see in the eMAG ADS panel every day. We put it first because it says directly what share of sales goes to advertising. ROAS is the same relationship turned around.
All the figures shown are based on real values. Statistical data is rounded for anonymisation.
Sales from eMAG ADS usually account for 30-50 % of an account's sales. We give account turnover as a range: order value from campaigns divided by 0.5 and by 0.3. The data is real; this is a feature of anonymisation.
We group accounts into three sizes: small (up to 100 campaign orders a month), medium (100-500) and large (over 500). The best month of the series decides. If an account sells on several eMAG markets - Romania, Hungary or Bulgaria - the chart adds up orders from all of them, and we show each market's share separately.
In every case study we worked on the catalogue alongside the campaigns: product pages, content and the structure of the offer. The result cannot honestly be split into "the advertising part" and "the content part", so we do not try - the numbers show the effect of both.
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