Product selection
We decide which products are worth launching first. Starting with the whole catalogue does not always pay off.
Trendyol product catalogue
We add products - we build a catalogue ready to sell.
We clean up your data, match categories and attributes, localise the content and walk every product through the publication process. The result is not an uploaded file, but working listings built for the Romanian customer.
Adding a product means designing a data structure
Adding a product is not about pasting in a description. It means designing a correct data structure that will pass Trendyol's review and make sense to a Romanian customer.
Before a listing can be created, the brand, the lowest category level, the attributes and their allowed values all have to be linked correctly. Once submitted, the product enters an approval process, and rejected listings stay unpublished until the errors are fixed.
Some data on an approved product - the brand, the category, certain variant attributes - cannot simply be changed later. That is why we make the key decisions before publication, not after it.
A product on Trendyol is more than a description
01
Data structure
The category, brand, product code, variants and attributes have to add up to a technically valid whole.
02
The language of the market
The title and description should read naturally to a Romanian customer, not like a mechanical translation of your original product page.
03
Product presentation
Photos, the order of information and the way benefits are framed answer the questions a customer has before buying.
04
The commercial layer
Price, stock, VAT, delivery time and variants have to match how orders are actually fulfilled.
Trendyol requires the lowest category level and data that matches the current attribute list. The platform recommends pulling the current structure regularly, because categories and their parameters can change.
Before we start, we assess how ready your catalogue is
We do not expect a perfectly prepared file. We begin by reviewing your materials, pointing out the gaps and agreeing which data we will fill in ourselves and which needs confirmation on your side.
- completeness of identification data
- availability of EAN codes or other identifiers
- quality of product photos
- completeness of parameters and attributes
- correctness of the variant structure
- whether a category can be assigned
- availability of material for translation
- consistency of information across files
Sellers often do not know whether their export from WooCommerce, BaseLinker, an ERP system or eMAG is usable at all. We check that before any work starts.
Trendyol Product Passport
For every SKU we create a structured record that takes the product from raw material to a live listing - and stays with you as the base for future updates.
Technically it is a well-organised master sheet. The name "Product Passport" captures its role: one complete set of data per product, from identification to publication status.
- product and brand identification
- assigned category (lowest level)
- mandatory and optional attributes
- variant structure
- Romanian title and description
- photo set and photo order
- pricing, tax and logistics data
- publication status
- reason for rejection, if any
From raw data to a live listing
Materials audit
We check the data, photos, identifiers, variants and documentation. We put together a list of gaps to fill.
Catalogue mapping
We match your products to the categories, brands, attributes and values available on Trendyol.
Content localisation
We write Romanian titles and descriptions, tidy up variant names and adapt the messaging to the local customer.
Building the product pages
We bring technical data, content, photos, prices, variants and logistics information together into complete listings.
Publication and approval checks
We submit the products, monitor their statuses and analyse the reasons behind any rejections.
Fixes and catalogue handover
We clear the errors found, resubmit the products for review and prepare a summary of the live listings.
A submitted product is not a published product yet. The approval process starts once the data is sent, and products that are pending or rejected do not go on sale.
What makes a product page good
Trendyol's international API documentation covers, among other things, the title, description, brand, category, photos, price, stock, VAT, delivery time and attributes. Variants are built on a shared model identifier and on the category parameters flagged for that purpose.
A title that identifies the product
It carries the key information without artificially repeating words.
The right category
It decides which parameters are available and how the product is classified.
Complete attributes
They describe the product unambiguously and help the customer compare variants.
A natural Romanian description
It explains the use case, the benefits, the key features and what the set contains.
Logical variants
Colours, sizes and other versions grouped in line with the structure of the given category.
Photos in the right order
The first photo identifies the product, the rest answer buying questions.
From input materials to a finished listing
Input materials
- an export from a system
- an untranslated description
- inconsistent colour names
- some parameters missing
- photos in random order
- variants saved as separate products
A finished Trendyol listing
- category and brand assigned
- parameters tidied up
- natural Romanian language
- a logical variant structure
- a prepared photo set
- publication status verified
The most common publication blockers
01
The wrong category
A product cannot be submitted to a category that still has subcategories beneath it.
02
Missing attributes
Every category can have its own set of required parameters and values.
03
Badly built variants
Products split apart or merge incorrectly when the identifiers and variant parameters are inconsistent.
04
Brand not in the system
The brand has to be found on the Trendyol list or put through the process of adding it.
05
Inconsistent data
Differences between the title, parameters, description and photos make both the review and the buying decision harder.
06
No status tracking
Simply submitting the products is no guarantee that all of them were accepted.
Trendyol provides a separate process for adding a brand, requires up-to-date category and attribute mapping, and lets you read the reasons why product processing failed.
What you get once the rollout is done
- A clean master catalogue - a consistent product data base to use for every future update.
- Romanian product content - titles, descriptions and variant names matched to the products and the local market.
- Category and attribute mapping - every product with the right category and the required set of parameters.
- Finished product pages - content, data, photos, variants and commercial information in complete listings.
- A publication report - which products were accepted, which need action and why.
- A base ready to grow - a structure to reuse when adding new products and opening further markets.
A catalogue is not a one-off project
- new products and variants appear
- prices and availability change
- the platform keeps developing its category structure
- new attributes can show up
- content needs improving based on results
- products can need updating or another round of review
Our approach
A well-prepared catalogue makes updates, integration and expansion into new markets easier. That is why we build a structure that can grow, instead of starting from scratch every time. Trendyol's category tree and attribute values can change, so we work from current data before any update.
Frequently asked questions
Yes. Data from eMAG, your shop or an ERP system can be a good starting point, but it has to be adapted to Trendyol's category, attribute and variant structure. We begin by checking which information can be carried over and which has to be rebuilt or completed.
No. We can handle the localisation from your existing materials in any language. What we do need is reliable technical data and product information that cannot safely be inferred from photos alone.
We check the status and the reason for the rejection, fix the elements flagged and resubmit the product for review. Sending the data is not where we treat the service as finished.
It depends on the type of product, the category and how it is identified on the platform. We verify this before the work starts and we do not create substitute identifiers without confirmation that this is correct for the range in question.
Starting with the whole catalogue is not always worth it. With a large range we can pick representative products or the ones with the most potential, launch the first batch and then widen the offer based on data.
Not every element of an approved product can be changed easily afterwards. That is why we set the category, the brand and the variant structure with particular care before publication. Bigger changes can mean rebuilding the product or creating it again from scratch.
Check whether your data is ready for Trendyol
Send us the materials you have - an export, descriptions, photos. We will assess how ready your catalogue is and show you what we can complete ourselves and what needs confirmation on your side.
Book a free call