Registration and account verification
You provide your company details and upload documents (tax ID, bank account number). eMAG verifies the documents manually - this can take a few days.
How to start?
How to start selling on eMAG and register a seller account
Entering the Romanian market, step by step. eMAG is the largest and fastest-growing marketplace in Romania - over 9 million active users, and access without setting up a business in Romania.
Selling on eMAG in a nutshell
Below you will find the key facts about selling on eMAG - from registering an account to logistics and avoiding the mistakes that can make or break your success on the platform.
Why sell on eMAG?
01
Expansion without a company in Romania
You do not need to register a business in Romania - a company in any EU country and an EU VAT number are enough. Above the 10,000 EUR threshold you settle VAT through the OSS scheme.
02
Less competition than on saturated markets
eMAG: ~64 thousand sellers and 9 million users - a favourable ratio. From here, expanding into the Balkans is an easy step.
03
Fulfillment by eMAG (FBE)
eMAG takes over storage, fulfilment and delivery. Fast local delivery is a serious advantage - we will show you how to set FBE up and make the most of it.
04
Expansion into Hungary and Bulgaria
The eMAG Cross-Border programme opens up 3 countries (over 36 million people, 75% online). We help you go live and steer clear of the usual mistakes.
05
A recognised brand customers trust
eMAG is one of the most important marketplaces in the region. Customers know the platform, its payment, delivery and returns systems, which makes them more willing to buy from new, foreign sellers too.
06
Scaling sales with ads and promotions
eMAG offers ad campaigns, promotional pushes, coupons and tools that lift listing visibility. Only the ad campaigns call for extra budget. We help you pick the moves that support sales without cutting into your margin uncontrollably.
What conditions do you have to meet to sell on eMAG?
01
A company registered in the EU
A business in any EU country is enough, whatever its legal form. A company in Romania is not required; you sell directly from your home market.
02
EU VAT number
At first you settle VAT at your home country's rate. Once you pass 10,000 EUR of cross-border B2C sales in the EU, you move to OSS and the local rate (21% in Romania).
03
The ability to handle deliveries and returns
You can ship orders straight from your own warehouse - couriers deliver to Romania quickly, including to parcel lockers - or hand storage, delivery and returns over to eMAG fulfilment (FBE).
04
Company documents and a bank account
Registration requires documents confirming the company's activity, the representative's details and a business bank account. We help you put the full set together and get through account verification.
05
Products that meet eMAG requirements
Your offer must comply with the platform's terms and with EU regulations. Products need correct data, parameters, photos and whatever documentation the category requires.
06
Returns and complaints handling
The seller is responsible for handling returns, complaints and customer contact. Consumers must be given at least 14 days to withdraw from the contract, and the returns address can be set up in your home country.
Registering an eMAG seller account - step by step
Adding products
You add products to spec: complete descriptions, good photos, the correct category. eMAG runs on a catalogue - if the product is already there, you attach your offer to it.
Setting prices and the Genius programme
You set prices per market and configure your participation in the Genius programme, to lift the visibility and conversion of your listings.
Order handling
You fulfil orders and handle after-sales service in line with eMAG standards - with our support at every stage.
Common questions
No. A company in any EU country is enough (any legal form) - you sell directly from your home market.
Not at the start. You settle VAT at your home country's rate, and once you pass 10,000 EUR of cross-border B2C sales in the EU you move to the OSS scheme and the local rate (21% in Romania).
Commissions depend on the product category. We will check the exact rates for your product range during the audit.
No - prices are set per market, factoring in local competition, VAT and logistics. We advise on the optimal pricing strategy.
Customer communication can run in English or Romanian. We help you cover it: we prepare response templates and support you with day-to-day contact.
Ready to start selling on eMAG?
We will walk you through the whole process of entering the Romanian market and propose the best solutions for you.
Book a free call