Black Friday on Trendyol looks different from Black Friday on eMAG – and preparing for it „the eMAG way” is the simplest way to waste it. In Romania, Trendyol stretches the campaign across many days, starts it as early as late October and drives traffic through its app and influencers. On the other hand, it does not announce CMMP-style rules a month ahead – you learn the conditions in the seller panel. Below: how this campaign looked in recent editions, how it differs from eMAG and what to do with your account, listings and stock to be ready for the peak.
Table of contents
- What Black Friday on Trendyol looks like in Romania
- How it differs from Black Friday on eMAG
- Your account: start early enough to actually sell
- Listings: product pages ready before the peak
- Campaigns, prices and stock for a longer window
- Schedule: September – October – November
- Frequently asked questions
What Black Friday on Trendyol looks like in Romania
Trendyol has been running Black Friday in Romania since 2024, and the data the platform published after both editions shows a clear pattern.
- 2024 – the debut: the campaign ran for six days (5-10 November). 1.64 million items were sold, the platform was visited by more than 3.2 million unique users, and the number of orders tripled compared with the previous week. The peak fell on 8 November. Later that same year Trendyol added a second wave – „Black Friday Bestsellers” at the turn of November and December.
- 2025 – a wider window: the campaign already ran for close to two weeks (31 October – 11 November). More than 4,500 Romanian sellers took part and generated 47% of all sales; the platform recorded 73 million visits, peaking on 7 November. The best sellers were fashion, educational toys and home products.
Two practical conclusions. First, a Black Friday „day” does not exist on Trendyol – there is a window, and in 2025 it opened as early as 31 October. Second, close to half of all sales are made by marketplace sellers, not by the platform’s own retail – there is real room for you in this campaign, including if you sell from Poland. How to get started on this market at all is covered in our guide to selling on Trendyol from Poland.
How it differs from Black Friday on eMAG
If you sell on both platforms in parallel – and that is how most of our clients on the Romanian market operate – these differences decide the plan:
| Area | eMAG | Trendyol |
|---|---|---|
| Campaign length | A single day (Friday, historically in the first half of November) | A window of anywhere from a few days to a couple of weeks, sometimes starting as early as late October; a second wave happens |
| Rules for sellers | Announced in advance: discount thresholds against CMMP 30, commission discount, badges | No rulebook published that far ahead – participation conditions and discount campaigns appear in the seller panel |
| Commission | Calculated on the net amount | Calculated on the gross price – a discount eats into your margin faster than the percentage suggests |
| Demand profile | Broad, with strong electronics | Clearly tilted towards fashion, home and toys – the 2025 bestsellers were jumpers, pyjamas, hoodies, educational toys and bedding |
| Traffic | Website plus app | Very heavily app-based and influencer-driven – at the 2024 debut the campaign was promoted by more than a thousand Romanian creators |
The most important warning from this table: do not transfer eMAG mechanics onto Trendyol. CMMP thresholds, the WOW badge or the commission discount are eMAG constructs – on Trendyol the rules that apply are the ones you see in your own panel for a specific campaign. Preparing for Black Friday on eMAG is covered separately in our hub on the eMAG campaign.
Take the difference in how commission is calculated seriously: with commission charged on the gross price, the same price cut costs you more in margin than on eMAG. Before you declare discounts, work out your campaign prices in the Trendyol profitability calculator.
Your account: start early enough to actually sell
Onboarding on Trendyol itself can be quick – the panel is intuitive and the formalities are limited. But an account opened in mid-October will not manage to do what really counts before the campaign: gather the sales and reviews you build visibility on at peak. A shop with no history enters the most competitive period of the year with zero social proof.
So if you are thinking about Black Friday, open the account in September at the latest – with the document list and steps described in our material on how to start selling on Trendyol. October is then left for building up sales rather than fighting paperwork.
Listings: product pages ready before the peak
In the categories that win Black Friday on Trendyol – fashion, home, toys – competition is dense and the customer chooses with their eyes. Before the peak your listing needs three things: complete attributes (that is what buyers and the algorithm filter on), Romanian descriptions written for the customer rather than run through a translator at the last minute, and images that hold up in the app – most campaign traffic comes from phones.
List products in advance, not „for the campaign”. A page that manages to gather sales and first reviews before the peak enters the campaign window from a completely different starting position than a fresh listing. The process of adding products – categories, attributes, requirements – is broken down step by step in our guide to listing on Trendyol.
Campaigns, prices and stock for a longer window
- Discount campaigns – during the Black Friday period Trendyol runs campaigns that sellers join from the panel; that is also where you see the conditions of a specific action. Watch the platform’s announcements from October and treat them as the source of truth – not last year’s arrangements.
- Prices – calculate the discount from your margin, not from the competition. Commission on the gross price plus logistics costs can turn a „safe -20%” into selling below cost; work out the thresholds in the calculator before you enter an offer into a campaign.
- Stock – plan for the window, not for a day. In 2025 the campaign ran for 12 days; a reserve that would be enough for one peak Friday on eMAG can run out here halfway through. If the same warehouse also serves eMAG and your own shop, link stock levels – how to do that is described in our article on stock synchronisation between marketplaces.
- Advertising – Trendyol has its own advertising system, which works on elevated traffic during the campaign window. Start the warm-up in October so your pages enter the peak with visibility already built – the mechanics are described in our material on Trendyol ADS.
Schedule: September – October – November
| Period | What you do |
|---|---|
| September | Account opened and verified; first products listed; Romanian descriptions and images polished; purchasing decisions for campaign stock |
| October | Building up sales and gathering reviews; Trendyol ADS warm-up; calculating campaign prices from margin (commission on gross!); tracking Black Friday campaign announcements in the panel |
| late October – November | Joining the campaign from the panel; stock and logistics set up for a couple of weeks of elevated volume; monitoring stock and prices across the whole window |
Frequently asked questions
When is Black Friday on Trendyol in Romania?
The dates are announced by Trendyol and change between editions: in 2024 the campaign ran 5-10 November (plus a second wave at the turn of November and December), and in 2025 – from 31 October to 11 November. Plan to be ready by the end of October.
Does Black Friday on Trendyol last one day like on eMAG?
No. It is a window of anywhere from a few days to a couple of weeks, sometimes with a second sale wave. That has practical consequences for stock and logistics – you plan your reserve for the whole elevated-volume window, not for a single Friday.
I do not have a Trendyol account yet. Will I make it for Black Friday?
Formally, probably yes, because onboarding is fast. Realistically – only if you start in September at the latest: a fresh shop with no sales and no reviews enters the most competitive weeks of the year without social proof, and you cannot make that up in a week.
Does Trendyol cut commissions for Black Friday the way eMAG does?
Trendyol does not publish a campaign rulebook with discount and commission thresholds as far ahead as eMAG does. You will see the conditions of specific actions in the seller panel – check them there and do not assume that mechanics familiar from eMAG apply on Trendyol.
How do I calculate a discount if commission is charged on the gross price?
From margin downwards: campaign price minus commission calculated on gross, minus logistics and unit costs. Only what is left tells you what discount you can afford. You can work it out in our Trendyol profitability calculator.
I already sell on eMAG. Is it worth adding Trendyol before Black Friday?
If you sell fashion, home products or toys – the profile that wins the campaign on Trendyol – and you have operational headroom, then yes, September is the last sensible moment to start. If your operation barely fits a peak on one platform, it is better to do one campaign well than two halfway. Work out the eMAG side in the Black Friday calculator in the hub on the eMAG campaign.
Take the next step
Already selling on Trendyol and want to know whether your account is ready for the campaign? We will check listings, prices and operations as part of a Trendyol account audit. Only just planning your entry into the Romanian market? See how we work as part of Trendyol sales management, or simply write to us – a September start is the last one that gives the campaign a real chance.
