Case · A+ product page

A premium A+ product page for the Major & Maker brand on eMAG Romania

A product page we prepared for Major & Maker - a manufacturer of smart toilets with a bidet function - to sell on eMAG. Full localisation into Romanian plus sections on benefits, technology, specifications and certificates, at a standard that sets the listing apart from dry manufacturer copy.

  • Home and bathroom
  • eMAG Romania
  • A+ page
  • Smart toilet with bidet
Numbers

The numbers that describe this project

  • 100% custom A+a made-to-measure design
  • 12+ A+ sectionsin a single product page
  • RO localisationnative language of the market
Challenge and result

From a basic presentation to a premium catalogue version

The challenge

The raw manufacturer description was not selling - no structure, no benefit language and no localisation for the Romanian buyer.

What we did

We designed a long A+ page: hero, benefits with icons, product philosophy, a full feature list, engineering, technical specifications with drawings, box contents, certificates and an FAQ - all of it in Romanian.

The result

A coherent, premium presentation that builds trust in the product and shortens the path to a buying decision in a competitive market.

Full page

The eMAG product page in full

Scroll the page the way a shopper sees it on a phone - from the hero with specifications to the certificates and FAQ.

Smart toilet with bidet - A+ page
eMAG - product page
A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 1 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 2 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 3 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 4 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 5 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 6 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 7 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 8 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 9 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 10 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 11 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 12 A+ product page on eMAG prepared by HARTA.agency for the Major & Maker brand - smart toilet with bidet - 13
scroll the page to see it all ↓
Frames

Selected frames from a single product page

Six fragments of the same A+ listing - click to enlarge. The content is in Romanian, because localisation is part of our work.

Benefits with icons
Benefits with icons
Page opener - hero with specifications
Page opener - hero with specifications
Value blocks
Value blocks
Full feature list
Full feature list
Technical specifications
Technical specifications
Certificates and standards
Certificates and standards

This is one example. The scope and format of the materials depend on the category and the market - we discuss the details case by case.

What this teaches

Lessons you can carry over to your brand

Manufacturer copy does not sell on its own. Specifications without structure or benefit language leave the buyer with questions rather than a decision.

Localisation is more than translation. Units, standards and the way benefits are phrased have to be Romanian, not translated.

Specifications and certificates on the page cut down buyer questions. What the customer would otherwise have to ask is already on the page - with drawings and a legend.

One coherent A+ page becomes the template for the whole product line. The next models get the same structure, so the catalogue grows without designing from scratch.

Want to see how we would work on your account?

Order an audit - you will get a concrete picture of what we can improve.

Get in touch