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Garden and terrace furniture on eMAG.ro - prices, competition and room for a new seller

An analysis of the Garden and terrace furniture category on eMAG.ro: how prices are spread, how deep the competition runs and what entering the category takes. The data comes from public listings on the day of the measurement.

Numbers

What the category analysis showed

Value What it means
Median price 587.45 RON Half the offers in the sample are cheaper, half more expensive. A fairer reference point than the average.
Average price 764.32 RON Sensitive to a few expensive outliers. The gap between average and median shows how stretched the category is.
Typical price band 374.12 RON - 1,056.64 RON The middle half of the offers (first to third quartile). This is where the game is actually played - outside that band competition is thin.
Price range 179.94 RON - 2,399.00 RON From the cheapest to the most expensive offer in the sample. Tells you how many price shelves the category holds.
Share of offers in FBE 4% How many offers handed logistics to the platform. A high share raises the delivery-time bar for cross-border shipping.
Median number of reviews 3 How much social proof a typical top-of-listing offer carries. That is what has to be built to compete.
Offers with no reviews 34% How many offers in the sample have no review at all. A high share means a new listing does not start from a lost position.
Level of competition low on social proof, with almost no FBE Assessment from the analysis: how deep you have to go for an offer to be visible at all.
Where prices sit
179.94 RON2,399.00 RON

median 587.45 RON

middle half of offers: 374.12 RON - 1,056.64 RON

Offers in FBE
0%100%

4%

2 of 50 offers in the sample

Depth of reviews

34% of offers have no review at all

How prices are distributed (RON)
180-550550-920920-1,2891,289-1,6591,659-2,0292,029-2,399

Figures calculated from 50 offers in the relevance sorting; the analysis covered 3 listing sortings. Data from 2026-08-14. Listing measured: Seturi mobilier gradina. Source: public category listings on eMAG.ro. Prices in RON, as of the measurement date.

Context

What is worth knowing about this category

Department on eMAG.ro: Home & Garden · Seasonality: strongly seasonal - peak March to June

Garden furniture carries the highest basket value in the home and garden department. A high ticket also means that every error in the calculation costs several times more than it would in an accessories category.

Seasonality decides here, not competition. Demand opens with the first warm weekend and holds until the end of June, after which it turns into clearance. The practical consequence: the category analysis and the decision to enter have to be closed in winter, so that offers, stock and campaigns start before the season rather than at its peak, when visibility is bought purely with price and ad budget.

The second factor is logistics. A garden set is an oversized or pallet shipment with a high risk of transport damage and an expensive return - handling a single return can eat the margin from several sales. The product card has to close the subject before purchase: dimensions folded and unfolded, material and weather resistance, assembly method and time, maximum load. The fewer unknowns, the fewer returns in the category where a return costs the most.

The measurement shows the lowest entry bar of the seven categories and the highest basket. Only 4% of offers use FBE, so shipping yourself is not a disadvantage here. Social proof is minimal: a typical offer has single-digit reviews and one in three has none at all.

What this analysis does not cover

The numbers above describe the category as a whole. They do not answer where your range sits in it: whether your price lands in the most crowded middle or below the price floor, which competing offers are poorly prepared and where a gap has been left open. That is what a full market analysis does - with rankings, an assessment of offer quality and a recommendation written for your company. Profitability of a single product is calculated in the eMAG profitability calculator.

Order an analysis of this category

Other categories with data: Car accessories, Toys and kids room, Pet accessories, Bathroom fittings, Home textiles and rugs, Lighting.

FAQ

Questions about selling in the Garden and terrace furniture category

In winter. Demand opens with the first warm weekend and runs to the end of June, so offers, stock and campaigns must be ready beforehand. Entering at the peak means buying visibility with budget, because an organic position will not have time to build.

Delivery cost and return cost. A pallet shipment has different rates and a different damage risk than a parcel, and a single return can wipe out the margin from several sales. Both belong in the price before it is set.

With a complete product card: folded and unfolded dimensions, material and weather resistance, assembly time and method, maximum load. Most returns here come from mismatched expectations rather than faulty goods.

Barely - only a negligible share of offers in the sample use it. Size makes platform fulfilment rarely worthwhile here, so shipping yourself is not a competitive disadvantage.

Single digits, and one in three offers has none. This is the lowest social proof of the seven categories we measured.

The median is close to six hundred lei and offers spread across a wide band - the highest basket of the categories we analysed.

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