Trendyol from scratch - how to sell in Romania from Poland?

Trendyol is one of the fastest-growing e-⁠commerce platforms in Central and Eastern Europe, and for Polish companies its most interesting direction is the Romanian edition – Trendyol.ro. In this guide we show step by step how to start selling on Trendyol from Poland: from the model of cooperation with the platform, through registration and logistics, to your first days in the seller account.

This piece is a starting point. We focus on mechanisms – how the platform is built and what you actually have to prepare – while details such as commission rates or the full registration procedure are developed in separate, dedicated articles. That way you get a map of the whole before you dive into specifics. If you are looking for comprehensive support, the full scope of our work is described on the Trendyol sales management page.

Table of contents

1. What Trendyol is and how large the platform is
2. The selling model for companies from Poland and the EU
3. Registration – in brief
4. Logistics and shipping
5. The cost of selling – in brief
6. First steps after opening an account
7. Frequently asked questions

What Trendyol is and how large the platform is

Trendyol is a marketplace that grew up on the Turkish market and is steadily expanding into further European countries. The model is similar to what you know from other platforms: the platform supplies traffic, the basket, payments and buyer trust, while you as a seller list offers, fulfil orders and build your account’s reputation.

For companies from Poland, its expansion into the Romanian market at Trendyol.ro is what counts. Romania is a large and still growing e-⁠commerce market, and Trendyol is entering it with a substantial marketing budget and the recognition it has built in the region. That means fresh traffic and categories where competition is sometimes lower than on mature Western markets.

• Reach – Trendyol serves millions of active buyers across the region. Passing 1.3 million active buyers a month allowed Trendyol to climb to second place among the most visited online stores in Romania.
• Categories – the platform is strong in fashion, but is also developing home, electronics, beauty and FMCG.
• Momentum – Trendyol.ro is an early-stage market compared with local leaders, which can be an advantage for early sellers.

It helps to understand how the platform makes money, because that explains its logic. Trendyol charges commission on sales, so its interest is aligned with yours – the more you sell, the more the platform earns. That is why it invests heavily in traffic, promotions and the visibility of well-run accounts. You supply the product and the service, and the platform supplies a customer ready to buy.

Who Trendyol.ro makes sense for:

• Companies looking for a new market – Romania is often less saturated than Western markets in many categories.
• Sellers with a ready assortment – you have products, photos and stock and are looking for another sales channel.
• Brands testing expansion – Trendyol lets you check demand on the Romanian market without setting up a company there.

If you are considering Romania more broadly than through the lens of a single platform, it is worth starting with our guide to Romanian e-⁠commerce – it describes the specifics of this market, buyer behaviour and local requirements that will serve you on any sales channel.

The selling model for companies from Poland and the EU

The most important thing to grasp at the start: we are talking about selling into the Romanian market through Trendyol.ro, not about the global Turkish self-service. These are two different paths with different requirements. A company from Poland enters Trendyol as a seller addressing its offer to the Romanian consumer.

In practice you operate cross-border: you are a registered business in Poland or another EU country, and your products go to customers in Romania. The platform acts as an intermediary – it aggregates demand, handles the buyer’s payment and passes the order to you for fulfilment.

What this means in day-to-day operations

• Currency and prices – sales are settled in Romanian lei (RON), so prices, margins and shipping costs have to be converted and planned in that currency.
• Listing language – buyers in Romania expect descriptions in Romanian. Product titles, descriptions and specifications should be translated properly, not by machine – this affects conversion and visibility in the platform’s search.
• Customer service – questions, complaints and returns are handled in the language and to the standard of the Romanian market.
• Compliance and taxes – cross-border transactions within the EU come with VAT obligations. Shipping products from a warehouse in Poland, once you exceed the EUR 10,000 threshold of total EU sales you have to charge Romanian VAT at 21%. You can declare that tax conveniently at your Polish tax office using the EU’s VAT OSS scheme.

What is worth selling on Trendyol.ro

Not every assortment performs equally well. Trendyol grew out of fashion and that is still its strong suit, but the platform is developing other categories too. When choosing products, be guided by two things: a margin that can carry the cost of cross-border logistics, and a fit with the taste and purchasing power of the Romanian buyer.

• Margin – the product has to absorb commission, shipping and a possible return and still leave a profit. You can check that quickly in the Trendyol profitability calculator.
• Weight and size – light, compact products are cheaper to ship from Poland and less risky on returns.
• Turnover – it is better to start with items that sell regularly than with a test niche.

Trendyol is not the only way into Romania – many sellers run it alongside eMAG, the local leader of this market. If you are wondering which platform fits your assortment, we prepared a separate comparison, Trendyol versus eMAG, which sets both channels side by side in terms of categories, costs and buyer profile.

Registration – in brief

Registering a seller account on Trendyol.ro is a verification process: the platform checks whether you are a genuinely operating company and whether you meet the conditions for selling into the Romanian market. Below is the outline only – the full step-by-step procedure is described in a dedicated article.

The general flow looks like this:

• Company details – you supply the entity’s registration data: a KRS or CEIDG extract, confirmation of EU VAT status, a document confirming the right to represent the company, an official bank statement with a SWIFT code, a scan of the legal representative’s ID, a signed Seller Membership Agreement and an EPR registration number (the Polish BDO, for example).
• Verification – the platform verifies your application, which may include confirming the company’s identity and settlement details.
• Agreement and terms – you accept the seller terms and the conditions for the given market.
• Payout details – you configure the account for settlements in RON and the data needed for payouts.

Assume that registration is not a matter of a single click – the typical verification time for an EU seller account on Trendyol.ro is 3 to 7 working days. Verifying a company from abroad can take a while, and incomplete data lengthens the whole process. That is why documents and settlement details are best prepared in advance, before you start opening the account.

It is also worth assembling your documents early and knowing the points where applications most often stall – Trendyol seller registration tends to get stuck on exactly those. Prepare them before you start filling in the form and you will save yourself corrections.

Logistics and shipping

Logistics is the element that decides whether selling into the Romanian market is profitable and whether a customer comes back. In the cross-border model you usually have two main approaches to fulfilment.

Criterion	Shipping from Poland (cross-border)	Local fulfilment in RO
Delivery time	Longer – the parcel crosses a border	Shorter – dispatched locally
Start-up cost	Low – you use your own warehouse	Higher – a warehouse or fulfilment in RO
Returns	More complex and more costly	Simpler for the customer
Scaling	Good for the start and for testing	Better at high volume

At the beginning most sellers ship from Poland, because it requires no investment in a local warehouse. Bear in mind, though, that delivery time and cost influence the purchase decision and your account rating – the faster and cheaper you deliver, the better for your offers’ visibility.

What to watch out for

• Declared delivery time – set a realistic handling time and delivery date. Promises you fail to keep lower your account rating.
• Carriers – check which couriers the platform accepts and whether it offers its own shipping solutions/labels; Trendyol.ro gives cross-border sellers a system of ready-made courier labels at fixed rates.
• Returns – plan the returns process from Romania in advance (return address, cost, handling). It is a real cost, not a detail.
• Packaging and labels – adapt documents and markings to international shipping and market requirements.

If you sell on several platforms at once, moving orders and stock across by hand quickly becomes a bottleneck. In that case it is worth considering automation and an OMS implementation, so that one warehouse serves every channel without stock levels drifting apart.

The cost of selling – in brief

Trendyol’s cost model is close to that of other marketplaces: you do not pay for listing an offer, you settle on actual sales. What matters most is understanding what your cost is made of before you set a price.

The total cost of selling usually consists of:

• Sales commission – calculated as a percentage of the order value and dependent on the product category.
• Logistics cost – shipping, packaging and returns handling, which you bear on your side.
• Marketing – optional campaigns and promotions if you want to speed up the start (see the section on first steps).

A simple way to work out profitability: take the selling price in RON, subtract commission and any platform fees, then subtract the cost of goods, shipping and a returns reserve. What remains is your real per-unit margin. If the result is negative or symbolic, you have to change the price, the category or the product itself – not count on volume making up the losses. The free Trendyol profitability calculator will do this whole calculation for you, VAT, commission and RON conversion included.

The mechanism is stable – it is the platform’s percentage share of every transaction plus your fulfilment costs. Specific rates change over time and differ between categories, which is why we gathered them in a separate, updated piece: Trendyol commissions in 2026. Before you calculate margin, work out the full cost per transaction, not commission alone – otherwise it is easy to slip below the profitability threshold.

First steps after opening an account

A seller account is only the beginning. The first weeks decide whether the platform starts showing your offers and whether you build a reputation that drives sales. Here is a sensible order of work.

• Complete your seller profile – full details, a logo and company information build trust and are sometimes a condition of fully activating the account.
• Prepare the catalogue – gather photos, titles, descriptions and specifications. For Trendyol.ro the content has to be in Romanian and compliant with category requirements.
• Add your first products – start with a narrow, well-prepared list instead of uploading the entire assortment at once. It is worth practising how to add products on Trendyol on a few items before you move the whole catalogue.
• Set prices in RON and logistics – configure prices, dispatch time and returns rules before traffic starts.
• Take care of listing quality – good photos, complete specifications and correct language are the foundation of conversion and visibility.
• Consider a first campaign – once your listings are tight, paid promotion helps collect the first impressions and reviews. How to set it up is shown in our article on Trendyol ADS advertising.

Account reputation – watch it from day one

Trendyol, like any mature marketplace, judges sellers on service quality. Metrics such as on-time shipping, cancellation levels and buyer ratings influence how high the platform shows your offers. It works cumulatively – a good reputation from the first weeks pays off later in a lower cost of acquiring sales.

• Ship on time – keep to your declared deadline, because delays damage your rating fastest.
• Do not cancel orders – cancellations caused by you (running out of stock, for example) are expensive for your reputation, so keep stock levels under control.
• React quickly – a prompt answer to questions and returns translates into better reviews.

The most common mistake at the start is haste: uploading masses of poorly prepared listings in Polish or with machine translation. The platform and buyers respond to quality, so it is better to launch with 20 polished products than with 500 unfinished ones.

Frequently asked questions

Take the next step

If you want to enter the Romanian market through Trendyol without mistakes that cost time and margin, see our Trendyol sales launch service, where we take you through registration, the catalogue and first campaigns. Questions about your assortment, or want to discuss a specific scenario? Write to us – we will tell you whether and how Trendyol fits your business.