Already selling in your home market and want to enter new countries? A marketplace is the cheapest way in: no company abroad, no shop built from scratch. We take you through platform and category choice, account, catalogue, logistics, campaigns and integrations - from the first decision to the first orders.
A marketplace pays off when you already have a product, sales and the readiness to adapt your range and prices to a new market. See if that is your situation.
If you sell as a private individual (classifieds, OLX), that is not our speciality. And one condition: recommendations on range and pricing have to be implemented - without that no marketplace will work.
Selling through a marketplace differs from running your own shop abroad in one thing: the customer is already there. The platform provides payments, delivery, returns handling and buyer trust, while you bring the catalogue, the price and the logistics. That makes marketplace entry the fastest way to test a new market without investing in a shop, marketing and local support.
Starting on a marketplace does not require a company abroad. You open the account on your existing company and invoice and ship from home. What decides the result happens earlier: category choice, product cards and a margin calculated after commission and logistics.
Registration details and requirements per platform: how to start on eMAG, how to start on Trendyol and the guide eMAG seller account registration step by step.
This is what a marketplace launch looks like when we run it with clients - from the category decision to the first campaigns.
We check demand, competition and price ranges in the category (market analysis) and calculate the margin after commission, logistics and currency conversion (calculator). This is where the decision is made whether and with what to enter.
We open the seller account on your company, collect the documents and pass verification. The platform usually needs a few working days.
We build product cards to the platform requirements: titles, descriptions, attributes, images, variants and EAN codes. Translations are checked by someone who knows the market, not just by a machine.
We set prices separately for each market, configure delivery (your own shipping or the platform fulfilment) and the returns process.
We activate the listings and watch shipping deadlines and customer replies - the account metrics from the first weeks decide how visible your listings are.
Once the catalogue and metrics are in order, we switch on eMAG ADS or Trendyol ADS campaigns and extend the range or add the next market.
E-commerce expansion through marketplaces is the lowest-cost way into a new market: no company to set up, no shop or brand to build from scratch, no traffic to buy in a foreign market. Exporting through a marketplace starts with an account, a catalogue and logistics - the platform provides the rest.
Cross-border selling has its own rules, though: VAT once you pass the threshold, returns from abroad, customer service in the local language and product requirements. We set them up once, before they start generating costs. We cover the Romanian market in depth in our Romanian e-commerce guide and the costs in how much it costs to sell on eMAG.
The eMAG Cross-Border programme gives access to three countries from one account - over 36 million people. The largest marketplace in the region and our main focus.
Learn more 02The Alibaba-backed platform growing in Romania - strong in fashion, footwear and lifestyle. A good second channel next to eMAG or the first one for fashion brands.
Learn more 03A fashion marketplace owned by eMAG. We run it as a third channel from the same catalogue - see the three-sales-channels case study.
Learn moreWe cover other European markets within long-term cooperation - in total we have worked on 9 markets.
Integrations and OMS. Another market means more orders, stock levels and prices to keep track of. We connect the marketplace to your system through BaseLinker, Apilo or easySales, and where standard integrations are not enough, we write our own modules. More: automation and OMS implementations.
Which marketplace to choose is not decided by fashion but by three things: the category and how much room is left in it, the margin after commission and logistics costs, and how ready your catalogue is. Below is a comparison of the two platforms we start with most often. If you are also weighing the Polish market, read our Allegro vs eMAG comparison.
Trendyol rates are described in Trendyol commissions 2026. Fashion Days and further markets are chosen after a call - depending on the category and the scale you already have.
Three stages - the same ones we run on every account, laid out for expansion.
We analyse the range, current sales, the category potential on the target market and what is missing for launch. Within 5 days of your enquiry you receive an audit with ready-to-use recommendations.
The entry plan: platform, categories, prices per market. Then the work on the account - registration and verification (a few days), catalogue, logistics, first campaigns.
We report what changed and why, train your team on the platform and add further markets or channels. The minimum cooperation period is 3 months - that is how long it realistically takes to see results.
We take on the whole expansion or selected areas - each tile leads to the service description.
Market and competition analysis in the category, the decision on the range and starting prices.
Learn more 02Documents, company data, seller account configuration and passing the platform verification.
Learn more 03Product cards, attributes, images, A+ content and translations verified for the market.
Learn more 04Profitability after commission and currency conversion, delivery and returns configuration.
Learn more 05Structure, bids, budget matched to the category season and control of the cost of sale.
Learn more 06Stock and price synchronisation, operations automation, a monthly report with conclusions.
Learn moreExpansion to Romania, Hungary and Bulgaria is included in the Growth package. Scope and rates are refined after a call about your range.
For companies starting out on eMAG/Trendyol or wanting to fix mistakes in-house.
from 250 EUR / one-offper marketplace
For companies looking for proven ways to scale sales abroad.
from 300 EUR / monthper marketplace
For companies looking to fully outsource sales, operations and advertising on eMAG and Trendyol.
from 650 EUR / monthper marketplace
All prices are per marketplace. For several marketplaces we agree the scope and price individually.
Three billing models: subscription, success fee or a hybrid. No minimum ADS budget, one-off services possible.
No. On eMAG and Trendyol you open the seller account on a company registered in any EU country with an active EU VAT number. You invoice and ship from home.
At first at your home country's rate. Once you pass 10,000 EUR of cross-border B2C sales in the EU, you move to the OSS scheme and settle VAT at the consumer country's rate (21% in Romania). We tell you what to set up and when; your accountant runs the returns.
It depends on the category. eMAG has a broader range and three markets from one account, Trendyol is strong in fashion and lifestyle and works well as a second channel in Romania. When in doubt, a market analysis for your category settles it.
The main costs are the sales commission (on eMAG usually 7-25% depending on the category), logistics with returns and the work on the catalogue. Our packages start from 250 EUR one-off for a consultation and audit; we do not require a minimum campaign budget. Details on the pricing page.
You receive the audit with recommendations within 5 days of your enquiry, platform verification takes a few days, and building the catalogue depends on the number of products. For sales results we assume a minimum of 3 months of cooperation - that is what it realistically takes.
From your own warehouse in the EU - couriers deliver to Romania quickly, including to parcel lockers, and returns come back to you. The alternative is Fulfilment by eMAG, where the platform takes over storage, delivery and returns.
Yes. The eMAG Cross-Border programme lets you sell in Romania, Hungary and Bulgaria from one account - that is how the automotive two-markets case and the three-sales-channels case work. Prices and the catalogue are set separately for each country.
Product cards must be in the language of the market. Unverified machine translation is one of the most common mistakes at the start - it lowers conversion and can get a listing rejected. Our translations are checked by someone who knows the market.
A marketplace gives you ready traffic, payments, delivery and customer trust - you do not build a brand from scratch. In return you pay a commission and play by the platform rules: account metrics, deadlines, card format. For most sellers it is the cheapest test of a new market. If you also need your own shop, we build shop platforms too - but for a new market a marketplace is the cheaper first step.
Yes. We run Allegro and Empik (Poland) as complementary channels - most often for clients entering eMAG or Trendyol at the same time. Our speciality is Central and Eastern Europe, so if you are only interested in another marketplace, we will tell you honestly whether we have something to offer.
Yes. We implement BaseLinker, Apilo and easySales, and when a standard integration is not enough, we write our own modules - synchronising stock, prices and orders between the shop, the ERP and the marketplace.
Tell us what you sell, where you sell today and which market you are considering. We reply on working days - with a concrete recommendation on where to start, or with an honest note that a marketplace does not make sense yet at this stage.
A few questions help us prepare for the call. Filling in takes a minute.
